invited journalists, editors, technology users groups and active bloggers to provide feedback on their SMART Big Bro wifi services.

expand our customer interaction and feedback mechanisms by partnering with journalists, editors, technology users groups and active bloggers who regularly encounter customer feedback (good or bad) on our Smart Bro service (source)

This is a good way of finding ways to improve their services. And I think this is the reason why Yuga launched a SMART Wifi Chronicle blog in which everyone is invited to register and post their feedback on the SMART Big Bro service.

Some bloggers considered this action of SMART as Publicity thing and I think is also true in some ways.

launch a publicity campaign, and invited famous Filipino bloggers to write about their latest publicity stunts. Sorry Yuga, but this looks like another TV commercial. What’s next? Kris Aquino playing Ragnarok with Boy Abunda? (link)

Let’s just say, 50% of it is for the promotion of the service, and 50% is for the improvement of it.

While the bloggers and other journalists collect feedbacks and talk about it through blogs and papers, the SMART Big Bro will be promoted to its readers especially those who not aware of it, and at the same time finds some ways to improve it and abolish downtimes.

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