As a blogger, you do not just enjoy writing and publishing posts to your blogs but you’re also aiming that more users will read and learn something from the posts you made. It’s because you already know that one of the ways you can measure your success in blogging is through the number of audience you have in your blog.
SEO of course is one of the great ways in making your blogs and blogposts reachable by internet users (audience). But, even if your blog is well optimized, still no one will be able to learn from your blogposts if they are not interesting for them.
And what should you do to make your blogposts interesting? Based on my blogging experience, one way of making your blogposts interesting is by composing them based on the interests of most of the users. But how could we know their interest? Well, there are lot ways of knowing them, but I will only list some of them here:
- Through the forums. You can easily notice the interested topic on forums, by just looking at the number of replies it has and number of users replied into it.
- Technorati. Take a look at the popular topics or tags in the technorati site.
- Show. Take a little search for the popular movie, TV Shows, Radio Shows or any show.
- Search Engines. Learn what are the top keywords being search in certain search engines.
Did you ever wonder why Google bought the popular video sharing site (YouTube)? One of the reasons of course in acquiring the said site is money… that Google thought that they can well monetized the site. But, Google’s main purpose is to know the interest of the users through their activities on the internet. This what the Google CEO Eric Schmidt revealed during the Web 2.0 conference in San Francisco yesterday:
“The underlying draw is to see what users are doing and have computers suggest related or adjacent content. It is a whole new paradigm and important to users,” Schmidt said.
The important point to note is that Schmidt is talking about scale. That complements what Google Video project manager Hunter Walk said at the Streaming Media West conference last week: “You can go wrong betting on the user.” By that, Walk was suggesting that individuals acting alone can produce a lot of crap. But individuals acting in concert — i.e., making a video on YouTube the most-viewed video of the day — can provide excellent data for Google’s ad-serving engines. (source)