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Reason on Going Down or Up on SERP

Sir Abe Olandres on his post “Is an SEO Contest the best place to experiment?” gave two scenarios regarding a contestant’s site on Google SERP:

Scenario 1: You rank currently #10. You add more backlinks, twice more than you currently have. The following day, you’re down to #12. Was it because you linked from a bad neighborhood? Was it because 2 other sites below you added 3 times more backlinks than you did during the shuffle? Was it because you haven’t updated your entry during those times? Or maybe because one entry on #20 jumped to #5 because it got a PR8 link?

Scenario 2: You’re nowhere in the SERPs today. You bought several links from TLA. You edited your meta keywords and description as well as installing Google Sitemaps in your site. The following day, you’re #7. Which one was it –tags, links, sitemaps? The next day, you’re up to #5 without doing anything. You thought it could be the links so you buy more. Boom, you went down to #7 after that. Why? Could it be someone at #6 changed his permalink structure pulling it down and pushing you to #5. The after he got re-indexed, he went back up again. And all along you thought it was them bought links.

And the question is: Why is it that a site goes down or up on the SERP?

Actually, there is only one answer on this question: It’s competition.Every site exist on the web are competing to top on the SERP on any Search Engines.

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Comments

3 Responses to “Reason on Going Down or Up on SERP”

  1. barius says:

    Sometimes it makes sence, but when you drop down from #5 to #73 in *ONE* day, I think it’s nonsence.. And i changed nothing in my page that day.. =/

  2. hahaha,,
    what a short conclusion pal!
    “it’s a competition’
    yes it’s true that it’s a competition, but it will be better if we can covered all factors affecting our SERP, it’s total number of backlink, anchor link, keywords, or even how often we update our posts, and also how old are our pages released.

    regards,
    mytheory

  3. barius says:

    The problem was with robots.txt – google indexed too many search pages (there are categories, subcategories etc.), which were almost identical (with something like ‘no results found’).
    When I changed my robots.txt not to include them and requested a consideration, my site appeared in TOP10 again. This took about 10 days.

    Conclusion: use robots.txt to avoid repetitive content, or you’ll cry as I did ;)

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