SELaplana >> Advertising >> Advertising through Blind Network

What’s better, buying ad space from an A-List site, or from the so-called “blind network” where your ad is published in thousands of sites whether categorized as A-List or not?

This question is raised on my head after reading the press about Quigo. It seems that the press is telling us that Quigo, although has smaller market share compared to Google and Yahoo!, but is better compared to the two. But what makes Quigo better compared to Yahoo! and Google? Is it just because it is said that Quigo is not a “blind network”?

The press release called Yahoo! and Google as blind network because “they do not tell advertisers which sites their contextual ads run on. Instead, the advertisers buy keywords for ads across Google and Yahoo’s vast networks of Web sites, including the home pages of big media companies and the smallest of bloggers“.

In contrast with this, Quigo “gives advertisers not only the list of specific sites where their ads have appeared but also the opportunity to buy only on specific Web sites or particular pages on those sites. It also allows media company sites like ESPN.com and FoxNews.com a chance to manage their own relationships with advertisers“.

But what made me wonder is, it seems that the ability that (said to be) Quigo has is acquired already by Google’s Adsense. Soon as Google introduced its “Adsense Onsite Advertiser Sign-up” I immediately activated it on my Adsense account, and as proof, the adsense published on this blog has this phrase, “Advertise on this site”, as shown on screenshot below:

It might be true that I don’t have the control over the ads through the Onsite Advertising option which is said to be available at Quigo, but it’s not a new thing because Adbrite has this ability too.

And about the question above, I think, we couldn’t say that Quigo is better than Yahoo! or Google at this moment without testing them both.  Of course, when your ad through the not-blind (Quigo)  network returns more traffic and sale to your site then we can say that not-blind network is better than the other. But if your ads through the blind netwrok (Yahoo! or Google) returns more traffic and sale to your site, then it’s the blind network which is better than the other.

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