So, for the first time, YouTube found an international broadcaster whose eyes are open wide and ready to take advantage of the YouTube free services and its millions of audience. It was reported lately that BBC got a deal with YouTube and three of its channels can now be watched at YouTube (soon as the videos will be made available).
Three YouTube channels – one for news and two for entertainment – will showcase short clips of BBC content.
The BBC hopes that the deal will help it reach YouTube’s monthly audience of more than 70 million users and drive extra traffic to its own website.
The corporation will also get a share of the advertising revenue generated by traffic to the new YouTube channels.
If BBC will succeed on this, then that will be a lesson that everyone (especially Viacom) must learn.