The relationship that Yahoo! and AT&T has, is now buzzing aloud and made everyone to wonder if they can still make a better deal or will just end it up bitterly.

It’s actually the result when one partner which was previously controlled by the other wants to lose from it and control the other eventually. This was happened when AT&T successfully expanded its services from lined communication to mobile when it acquired the BellSouth on 2006 and to other new products and services that it has now (through the series of its acquisition). AT&T is even considering the idea of buying the Yahoo! itself.

Underscoring the shift in the balance of power between the two partners, AT&T is believed to have even considered buying Yahoo, whose share price has been under pressure for some time.

So, what can AT&T get from Yahoo!? Well, Yahoo! has contents and mail services, which I think AT&T don’t need that much anymore. What AT&T wants now is a better deal than what had been agreed before.

Actually, I was also thinking that Yahoo!’s competitor (either MSN or Google) influenced the decision of AT&T regarding its partnership with Yahoo!, as the qouted article of the Techcrunch said:

One reason AT&T now believes it shouldn’t have to share broadband subscription revenue is that the phone company has been approached by other Internet companies offering to pay to reach its broadband customers, says the person. Google over the past year has played a high-profile role in paying companies that help expand its online services and advertising. Those offers, bankrolled by Google’s Internet ad success, have roiled the market for deals structured like Yahoo and AT&T’s — as Google pays partners rather than charges them.

Which means Yahoo!’s competition with Google or MSN is still playing the role on this partnership deal.

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