If you have a blog which receives more than 1,000 unique hits a day but is only earning $3 a day from adsense because it only has lower CTR from 1% to 2%, what will you do?

This is the question asked to me by another visitor of this blog through email (I’m just wondering why are they asking me through emails when in fact they can drop their questions at our comment section.)

So what should you do if you are the blogger of this blog?

First, you need to ask yourself: what are the focus of your blogposts? Are you focusing on Technology?

Remember that most of the technology savvy guys know so much about ads, and most of them are ad-blind. When I say ad-blind, I mean that they tend to avoid any ads embeded on your blogs. So, since your focus is on technology, you are also expecting that your visitors are all technology savvy guys.

Think of this: If 100% of your visitors are tech-savvy ones, most likely your Adsense CTR will be at 0%. Why? Because they all avoided those ads published at your blog.

Next question is: Are you serious enough building readership?

Why do I ask you this? What’s the relation of your readers to your Adsense CTR?

Okay. I am assuming that your main source of income is Adsense. And based on my experience publishing Adsense, most of the clickers of it are those who are first time visitors of this blog who are referred to this site by search engines. In other words, your regular visitors most-likely don’t click on your ads because I know, they already realized that those ads are just ads.

I want to tell you this: If you want to increase your Adsense earning, don’t focus on building readership. What you need to build is the content of your blog. But the content should be focused on non-technology topics. If you can post about Medical aspects and Law, then do it, because those fields will really earn you much from Adsense.

Update: March 29, 2007

I found an article with similar points with mine and got some additional info to earn more from Adsense. Found here.

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