Google finally confirmed their partnership with a Dish and cable company which marks the start of Google Ad publishing through TV, and is now delivering their TV Ad trials:

At Google, we are constantly looking for ways to improve user experience and bring value to advertisers, publishers and partners. Users spend a lot of time watching TV so improving the relevance of advertising information on that medium is important. That’s why today we are excited to announce our trial to deliver Google TV ads. Working closely with our partners, EchoStar and Astound Cable, we are currently running a trial to deliver better ads to viewers and help advertisers, operators and programmers more efficiently buy, schedule, deliver and measure ads on television. (source)

I have no comments with this. More talks here, here, here, and here.

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