Yahoo! announced yesterday that they’re partnering with PayPal and integrating the PayPal service with the Yahoo! search results.

For these reasons, today I’m personally very happy to announce that we have formed a partnership with PayPal, the most widely accepted checkout service on the web. We are integrating PayPal into Yahoo! Search, enabling people to checkout faster and with greater security when they make online purchases. Beginning today, when you search for a product on Yahoo! Search you will see little blue shopping cart icons next to some of our merchant listings.

Search Engine Roundtable consider it as Yahoo!’s attempt to improve consumers shopping experience but then a copy-cut version (according to Startup Meme) of the Google Search Results with Google Checkout.

Mentioning Google Checkout, the news about the de-branding of Google’s Froogle came into my mind. It’s again a clear proof that Froogle didn’t grow much according to what Google expected, thus forced them to kill it. However, the search for products remains and is now called “Google Product Search“.

they’re talking about Google Product Search here, here, here,

• Sign up for PayPal and start accepting credit card payments instantly.
  As the world's number one online payment service, PayPal is the fastest way to open your doors to over 150 million member accounts worldwide.
• Promote your product to high quality, targeted websites and blogs.
  Find effective, influential blogs and highly targeted audiences to advertise.Choose to display your ad across entire blog networks to maximize your exposure to a wide audience.