Yesterday I wrote a blogpost about Amazon’s filing of lawsuit against the owner of Statsoholic without posting the stand of the Amazon.

Okay Alexa has posted to its blog about it and pointed out some reasons why they moved to filing lawsuit rather than just settle it down peacefully.

1.  Ron (owner of Statsoholic) uses the name Alexa on its domain, Alexaholic.
2. Alexa talked to Ron about it but Ron failed to settle the problem out.
3. Ron changed the name of alexaholic to statsoholic but is still using the alexaholic and redirecting its traffic to the statsoholic domain.
4. Ron uses alexa services without paying a fee which Alexa what really offers.

Tim also presented the facts based on his interview with Jeff of Alexa. And according to Tim:

 In short, I ended up with a lot more sympathy for Amazon’s position than I expected to. If someone decided that they could make a nice business by re-using the content from O’Reilly books in a new, more accessible form, I’d probably be miffed too. I’d be dumb not to jump on the opportunity if I saw signs of uptake, but it would be my call as the copyright holder. And if they used my name in building their service to boot, and refused to stop when I asked them nicely and even offered them money, I might eventually have gotten pretty angry too.

And that’s what I am really thinking of now. Alexa has the reason to sue Ron for what he did. But, Tim has some points again about this:

It appears to me that both Alexa and Ron Hornbaker have been acting somewhat foolishly here. Alexa should have taken an early lead to bring Ron into their fold, as Google did with Paul Rademacher and other Google Maps hackers. They should have also learned more quickly from the user-interface innovations that he pioneered, rather than waiting so long to adopt them.

Yes! If Alexa did what Google did with Paul Rademacher, then this lawsuit will be avoided which according to Chuqui, only lawyers will benefit this.

Now, will this lawsuit brings advantages to Alexa? Well, maybe but we will also consider the Mashable point that it will also brings bad thing to their promotion for the Web Services that Amazon offers.

 Ron can’t afford the court case, and Alexa can’t be picking on developers if it wants to attract them to its web services.

It’s not yet anyway late, so the two can still settle this without the intervention of the courts.

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