SELaplana >> Yahoo >> Yahoo! Fully Acquired Right Media

When Google acquired DoubleClick, everybody shouted and accused Google that what Google did was a monopolistic one. However, Yahoo! understand the game that Google play, so yesterday, it was reported by the NYtimes that Yahoo! paid $680 million of the remaining 80% of the Right Media.

Why acquire only 80% of the company?

It’s because 20% of it was already acquired by Yahoo! last October.

Why should Yahoo! acquire this company?

“The acquisition, to us, is a key step toward executing our long-term vision to build the leading advertising and publisher ecosystem both on and off the Yahoo network,” Terry S. Semel, Yahoo’s chief executive, said in an interview. The deal is to be announced today and is expected to close in three months. (NYTimes)

What’s with the Right Media, why Yahoo! is very much interested with it?

Right Media, a four-year-old company, runs an exchange in which advertisers and publishers buy and sell online ad placements in real time through an auction system.  (NYtimes)

Right Media connects the various online ad players (advertisers, publishers, ad networks) in an open and efficient way. Its marketplace provides a world where non-guaranteed inventory is bought and sold without barriers — an entirely free flow of information. (Yodel)

What does this acquisition mean?

 It’s another escalation of the war for online advertising, particularly between Yahoo! and Google, … (Rob Hof)

The acquisition is  a right move towards competing with  Google advertising campaign which recently acquired Double Click (Arnold Zafra)

This is a defensive move that gets Yahoo in the exchange race and they want to be in it if Google is serious about building one. (Clickety Clack)

What does this mean for the Direct Media Exchange product?

We can’t start working with the team at Yahoo until the SEC approves everything, but we’ll be working on making Direct Media Exchange better in the near term as well as working with Yahoo to build new and improved publisher solutions. (Conversion Rater)

What can Right Media do to Yahoo! with this acquisition?

This acquisition will help Yahoo! build on its leadership in online advertising. We’ve been moving aggressively over a number of months to enhance our leading ad tools and capabilities, through initiatives like Panama and major partnerships like those with eBay and a consortium of more than 260 newspapers. Right Media builds on those efforts by helping us not only realize more value from our inventory, but also continue to transform how advertisers and publishers connect to their audiences. (Yodel)

And my question now is: What should Microsoft and At&T do to really compete with Yahoo! and Google? Will they remain hiding behind their petition against Google’s acquisition of DoubleClick?

Automatically receive updates via email...
Enter your email address:

Tweet This!

Pinay Scandal

Actually, this terms refer to the photos, videos or any stories that reveal shameful, sxeperience, and secrets of some individuals or celebrities.

Yahoo is Closing Websites and Services

Yahoo's main websites and services might remain live but few of its popular (acquired) websites and services will be closed after kicking 600 employees out

Advertising through Blind Network

What's better, buying ad space from an A-List site, or from the so-called "blind network" where your ad is published in thousands of sites whether

Yahoo! Mail To Offer Unlimited Email Storage

Unlimited email storage? Wow! that's great! Yahoo! announced today that they will be offering unlimited storage starting May 2007 as their present to all Yahoo! Mail

Yahho

There are lots of Yahoo! users who sign-in to Yahoo! by typing the Yahho.Com at the browser. If the browser they're using is set to

AT&T Don’t Need Yahoo! Anymore

The relationship that Yahoo! and AT&T has, is now buzzing aloud and made everyone to wonder if they can still make a better deal or

On Yahoo Beta

I tried the newly introduced Yahoo Beta Mail. It's good and faster to use than the older Yahoo Mail. When logging into its system, this

Yahoo!, Google, AOL Against Microsoft

The wall Street Journal is now talking about Yahoo's move against Microsoft. It seems that Yahoo! is looking for ways to avoid the offer of

Yahoo! Live TV?

No! Actually, it's not Live TV but Live Video. This is what everybody is talking about since February 6, 2008. On the next day, I

YM at Yahoo! Mail

I guess Yahoo! Liam will be enjoying his Valentines day dating through his Yahoo! Mail console because the Yahoo! Messenger (YM) is already integrated with

Yahoo to Name New CEO

Yahoo, which is currently struggling to compete Google and Facebook, has picked already a man, according to a report of the AllThingsD website, that will

Yahoo! is Now On TV

Yahhoo! launched its new service the Yahoo! Go. With Yahoo! Go, we can now view photos, search for video clips and watch movie trailers on

Yahoo! and Google Partnership May Back

When I came to know Yahoo!, Google was already powering its search engine. That was on the year 1999 if I am not mistaken. Yahoo!

Yahoo! Photos, Closing

Yodel Anecdotal, the blog of Yahoo! announces the closing of the Yahoo! Photos. Yahoo! is now focusing to its new photo sharing site, Yahoo! Flickr.

Yahoo! Search Result, Insulted Me

Don't you know that Yahoo! Search sometimes insulted me through its Search Results? I was using the Yahoo! Search Engine when searching for Ask.Com site because

If Microsoft has TellMe, Google Offers Google411

When Microsoft acquired the TellMe (Web Search Technology through Voice), everybody were expecting that Yahoo! or Google will do something in reponse to this. Today, it

www.sss.gov.ph static information

sss gov.ph SSS Online Inquiry