SELaplana >> Advertising, Internet >> Microsoft Replaces Google in Digg Ads

Kevin Rose, the founder of Digg, announced that Digg is now partnering with Microsoft in ad serving.

Hey everyone – I wanted to give you a heads-up before the official announcement is made later today. We’ve signed on Microsoft as our new partner to sell and serve the ads on Digg. It’s a deal similar to the one Facbook signed with Microsoft last year.

This move gives us an advertising partner with a larger organization and a more scalable technology platform to keep pace with Digg’s growth. Best of all, it lets the Digg team completely focus on new feature development. Federated Media, which has been an awesome partner for the last year and a half, will continue working with Digg focusing on integrated sponsorships and custom programs like the Arc project in labs.

In other words, we’ll not be saying the “Ads by Google” phrase within the Digg website anymore. But Kevin use the Facebook deal as example to this, which might mean that the Facebook and Microsoft deal is a proof that they will not be upset with Microsoft as their advertisement partner. It is also noticed by Mike Arrington of TechCrunch.

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