When I came to know Yahoo!, Google was already powering its search engine. That was on the year 1999 if I am not mistaken. Yahoo! was very much popular at that time while I never heard someone talking about Google.

But then time came that the two partners separated from each other and became the great rivals. Yahoo! had his own search engines while the old search engine of Google was launched as independent to any sites.

The popularity of Google has come to its peak that it surpassed the declining popularity of Yahoo!, until, I heard the news that Yahoo!’s CEO Terry Semmel walked away and replaced by Yahoo!’s co-founder, Jerry Young.

The taking-over of Jerry Young as the new CEO of Yahoo! leads me to think that Yahoo! is now on desperate period. The former CEO failed to push his company back to its former success that even Microsoft became ahead of it. And that the only solution to save Yahoo!’s reputation is through the brilliant hands of its co-founder.

Now, with the co-founder as CEO, Yahoo! is now again considering an option that its number 1 competitor, Google, will be with them to work again as partners.

Just like what Techdirt pointed, this process might hurt their prides but it seems the right step to do to help Yahoo!’s business back to life.

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