Ms. Rioveros emailed us this:

Good Morning SELaplana… I’ve subscribed to your page last week to have email subscription of your write-ups and am quite glad to receive it daily. Thanks for that.

Anyway, I just wanna ask something. My fiance would like to blog as well. Ive shown him your email yesterday about WHAT TO BLOG. And he’s asking if how can one earn money through blogging? is it through the advertisements on the site or is it through more and more people visiting the site for the write-upS?

We’re just confused and definitely need an answer. A program in GMA 7 featured internet blogging months ago, and bloggers receive cheques as the form of payment for their blogs. who gave the cheque? where did it come from? these questions are actually the things that confuse us, so please help us answer those. THANKS!!!!

Running your own publication

I am very much thankful for subscribing our feed and for reading my write-ups.

And before I answer your queries, I want first to let you understand that your blog is your personal publication. Owning and maintaining a blog is like running your own newspaper or magazine. The only difference between maintaining your own blog and the magazines and newspapers that exist today is that: you are the only one who write the articles, edit the articles and publish the articles; While in printed magazine or newspapers, writers or journalists write the articles and the editors edit them before publishing the edited write-ups.

Gaining Visitors

There are actually several types of blogs and two of these types are:

1. Private Personal Blog. This is a blog created for personal and private use of its blogger only. No one can read this blog but its blogger alone or those who have given authority to access the blog.
2. Public Personal Blog. Most of the personal blog created and are existed on the blogosphere are public type blogs. These are blogs that can be accessed by anyone and anywhere in the world.

Since you are planning to make money by blogging, it’s understood that the blog you are running is a public type. For this kind of blog, it is important that you have tons of visitors visiting your blog daily.

Earning Money from blogs

I am really wondering if you already had configured how the radio stations, TV stations, newspapers and magazines earn money. I want you to be reminded about this or to let you know about this in order for you to understand how will your blog earn money.

1. Radio and TV stations earn money through advertisements and program sponsorship. Advertisers will buy airing slots, and those who want to sponsor a program will pay a particular sponsor package or will sponsor a particular contest or raffle prize.
2. The newspapers and magazines earn money in two ways: (1) Sales, and (2) Advertisement and Sponsorship.

Now, in blogging, you will earn money by combining the earning capabilities of Radio and TV Stations, and newspapers and magazines.

1. Advertisement. Earning money through the advertisement is the easiest way of making money by blogging. You display ads on your blogs and you’ll be paid by advertisers. You should also know that ads can be delivered into your blog in 2 ways: (1) Through the third party ad broker. These ad brokers will be the ones to find advertisers for your blog and will be the ones responsible on what ads will be displayed on your blog. You’ll be paid by them depending on your terms and conditions and maybe by CPM, CPC, or CPA. Examples of these ad brokers are Google Adsense, Text Link Ads, etc. (2) Direct Contact. There are advertisers who want to save money from the advertising charges caused by the third party ad broker. Usually, the advertising price of your blog is much higher when purchasing one from ad broker, but is much lower if you personally priced them. So, advertisers who want to get some discounts in advertising costs, tend to contact you personally.
2. Sponsorship. There are other advertisers who are actually willing to sponsor a post or a contest you organized. Most of these advertisers are using the PayPerPost, ReviewMe and other similar ad broker in looking for bloggers that they can sponsor with. For example: My post, “Best Web Hosts for Your Best Blogs” is sponsored by Freezone Internet.
3. Sales. And did you know that my 2nd biggest earner in my July 2007 making money scheme is my associate account of the YesAsia? Yes, and you can really earn money by selling products of YesAsia or Amazon or of any online stores. You will be paid by commission on the products sold in your associate or affiliate account.

How to Earn Money

I know, once you start blogging you also start enjoying the opportunity to earn money from your blog. But I want you to understand it first that making money online through your blog is not that easy. This is not to discourage you but just to give you hint.

Now, if you really want to earn money by blogging, then you need to do these:

1. Write consistently interesting articles for you blog. If you decided to publish one article everyday, then you must do it. Remember that the content of your blog is the main reason why your visitors visit your blog daily.
2. Gain more daily visitors. You must not be contented of 10 visitors daily. You should aim higher number of visitors to visit your blog daily because it will be your visitors who will bring you money from the ads displayed on your blog.
3. Improve your blog’s standing in the blogosphere, search engines, social media and even in real world. What I mean is, make your blog more popular.

I know that there are many things that you should do as an owner of a blog, and a blogger of a blog. But doing the 3 things I suggested above will help you gain more money from your blog. But of course, you need to find advertisers first. Here’s how:

1. Join advertising network. This is the best thing to do especially if your blog is still at its early days of existence. The most popular and the easiest advertising network to join is the Google Adsense. Then once your blog gain more popularity in terms of daily traffic and feed subscribers, then you can now join the Text Link Ads, ReviewMe and other ad brokers.
2. Contact Advertisers. You can even directly contact advertisers. You can even mention in your blogposts that you are in need of sponsors who will finance your blogging activities.

Payment

With regards to the payment, advertisers usually pay you either in check (cheque), money transfer or via paypal. But bloggers who are residing in the Philippines prefer to receive payment in check.

And who will send you the check? Well, it is of course the advertisers if they personally contacted you as they purchase a space from your blog. However if you are using ad brokers or advertising network, then it will be the ad brokers or advertising network that will send you your earning in check or via paypal.

Finale

I hope this post helps you understand how bloggers earn money from their blogs. If you still have questions, please feel free to contact me (click here to contact me).

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