Last month (October 2007) I received an email from my fellow Filipino blogger regarding the use of Bidvertiser as a way of monetizing a blog. I already replied her email but I want to share with you my thoughts about it. Here’s her email:

Selboy,

I noticed that your blog displays bidvertiser’s ads along with the Adsense ads. I am already banned from Adsense because I cheated it and already learned lessons from it. And today, I received the email from bidvertiser that I am accepted from their program. …

My question is, “Is bidvertiser an effective way of monetizing a blog? …

The email was actually written in Bisaya dialect, so I translated it to English so that our non-Bisaya readers will understand it.

Adsense vs Bidvertiser

Well, Adsense and bidvertiser are both effective in monetizing a blog. They are both considered as contextual advertising services. However, you should first understand how the two ad servers work so that you can apply the right thing into your blog.

For example:

Even if your blog’s niche is about technology, if you constantly blog about a wide variety of topic just like this blog of mine, then using the adsense is much better than using the bidvertiser.

Why?

Well, it’s because Adsense has the ability and capability of detecting important keywords from your blog. And these keywords are the ones used by Adsense system to decide what ads should be displayed at your blog.

On the other hand, bidvertiser depends on what category you choose at their system for your blog. What I mean is, the bidvertiser’s ads that will be displayed at your blog are fixed based on the category of your blog. If you entered your blog to the technology-category of the bidvertiser directory, then all the ads under the technology will be displayed on your blog.

What if you use the bidvertiser ads on your blog that contains wide variety of topics? So, what will happen is even if the topic of a particular post is about personality development, still the ads displayed at that particular post will those ads under the Technology. In other words, there will be pages on your blog that will contain non-relevant ads.

So, to maximize your earning when using bidvertiser as your means of monetizing your blog, you need to focus on the topic of your blog. If your blog is entered into the technology category of the bidvertiser directory, then focus on technology.

Now, what about if you want to blog about making money online?

Well, you can blog about making money online and you’ll earn much from it through the bidvertiser. But you need to build a separate blog about it and enter this new blog into the money-category at the bidvertiser directory so that all the ads that will be displayed on this blog will be the ads under the money-category. Then focus all your thoughts on that blog to the making money online topic and other related things.

Join the Adsense again

But did you know that you can still join the Adsense program of Google even if you’re already banned from it?

Try reading my post, “4 Steps in Re-registering to Adsense If You’re Banned From It.“

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