SEO stands for Search Engine Optimization. It’s a form of online marketing by optimizing or improving website or webpages making them search engine friendly so that every page of a website will be rank on the top of the search engines result.

SEO is a process of getting visitors for optimized websites or webpages from the search engine results. As the website or webpages are listed on the top listing, the better chances the search engine users found them.

There are two things that an optimizer has to consider when doing the SEO:

1. The Search Engine Algorithm
2. Searched Keywords

The Search  Engine Algorithm

Based on the algorithm of the popular search engines, the following things should be considered in optimizing certain webpage or website.

1. Headline. Targeted keywords should be included on the Headline. Headline is the title of the webpage or article.
2. Keywords Density of the Content. Targeted keywords should be included in the content.
3. Meta Tags. Title, Description and Keywords
4. Image Alt Tags.
5. Incoming Links
6. Anchor Texts

Searched Keywords

Identifying the searched keywords is one of the most important thing to do by an optimizer. There’s would be no use of his SEO activities even if the webpages an optimizer has optimized topped the search engine results if no one is searching for keywords that the webpages has been optimized.

Few of the tools used in identifying searched keywords are:

• Google Trends.
• Google Adword Keyword Tool.

You have the tools already, so what you need to do next is to research the keywords related to your niche. The Google Adword Keyword Tool is useful in knowing similar keywords that you can use in optimizing your blog or site. Then search the search engine using those keywords and verify the number of webpages on the search engine’s database. The fewer number of webpages in the database is the better because it means that you have the chance to top them all. The more number of webpages in the database signifies the popularity of that keywords.

What I mean is find keywords that are not so popular but have enough searches.

SEO Tip

• Minimize the increase of backlinks to the new articles.

Note: This post is continuously updated. If you have idea about SEO, please post them on the comment section.

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