Intel announces the new brand for their new low-power processors, “Intel Atom”. Here’s part of the press release:

 The Intel Atom processor is based on an entirely new microarchitecture designed specifically for small devices and low power, while maintaining the Intel® Core™ 2 Duo instruction set compatibility consumers are accustomed to when using a standard PC and the Internet. The design also includes support for multiple threads for better performance and increased system responsiveness. All of this on a chip that measures less than 25 mm², making it Intel’s smallest and lowest power processor yet.1 Up to 11 Intel Atom processor die — the tiny slivers of silicon packed with 47 million transistors each — would fit in an area the size of an American penny.

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