SELaplana >> Advertising >> Kontera Hybrid

Kontera Hybrid

Posted by Sustines Laplana, 18 March 2008 at Category/ies: Advertising
8 Comments »

Kontera recently launched their new product called, “Kontera Hybrid“. It works the same as their original content-link ads but differs on the content of the ad shown.

To understand what I am saying, just take a look at the screenshot below. That’s the original ad served by Kontera.

Kontera Ad

What has been shown on that box is purely the ad of the advertiser. Now, take a look at the screenshot below. That’s the ad served by Kontera’s new product, “Kontera Hybrid”.

Kontera Hybrid

In the Kontera Hybrid ad, there are actually two ads shown: (1) Your website content – Related Content; (2) The ad of the advertiser – Advertisement.

With the Kontera Hybrid, you are actually giving 2 choices to your visitors: (1) let them stay in your website by offering them the related pages; (2) let them check the advertisers landing page. However, according to the email sent to me by the Kontera Publisher Services Manager, Kontera Hybrid offers not only the related content of your webiste but also offers related content from the web.

Additionally the Hybrid serves related content from the web, thus providing your users with highly relevant information.

But I think, it will be better if it will offer only related content of the website not of the web.

The Kontera Hybrid is really better compared to the old Kontera ad that this blog is currently using. It doesn’t only give us the opportunity to earn money but it will also give us the chance to increase the time spent by our blog’s visitors, and to increase the number of pageviews that our visitors did while staying here in our blog.

We’ll just wait for the time Kontera will open the “Kontera Hybrid” to all Kontera Publishers because currently Kontera are picking websites that will run the Kontera Hybrid.

For more info about it, please visit Kontera Hybrid page.

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Comments

8 Responses to “Kontera Hybrid”

  1. marhgil says:
    March 18, 2008 at 3:38 pm

    i don’t like it. they are giving competition to the ad. if they click the related content from the web, you are sending your visitors away without any earnings for you, right?

    Reply
  2. SELaplana says:
    March 18, 2008 at 6:55 pm

    the related content from the web is really a bad thing. it doesn’t only compete the ad but also our own content.

    but the related content from our own website is a good thing for me because not all visitors opened the ad-layer click the ad, but at least with the related content from our website listed on the side of the paying-ad, visitors will remain in our site.

    well, i only have 3 goals… (1) users will visit my site; (2) users will stay longer in my site; (3) if the will exit from my site, they should pass through the ads…. i consider the ads as the best exit door

    Reply
  3. Mike says:
    March 19, 2008 at 10:59 am

    Hi,
    I was wondering if you still review websites?

    please contact me at mike @ hits4pay101 . com

    Thanks

    Mike

    Reply
  4. cheyla says:
    March 19, 2008 at 6:11 pm

    u remind me that i have not logged in a long time to my Kontera account. hehe

    Reply
  5. Juler says:
    March 20, 2008 at 1:20 am

    I think i prefer the former kontera, the design and simplicity of it… Your posibility of outclicks is great than of the latest design that the’re having….:P

    Reply
  6. Hebrink says:
    March 23, 2008 at 5:10 pm

    Which one is better? contera or chitika?

    Reply
  7. bendz says:
    March 24, 2008 at 11:21 pm

    I dumped kontera a week ago, and used adbrite’s context ad instead. It’s making me more and they have just a minimum limit on withdrawals.

    By the way, I see you’re into Project wonderful now. heheh trust me, you’ll not gonna fill that adspot every day. most of us on PW are into low priced ads ranging from .00 to .03 hehe. Been a month with them now and it’s working better than adsense in terms of cash inflow. If I’m lucky, I’ll reach 20 dollars by end of the month from Bendzg.com and abut 5 from bendzgerona.blogspot.com all from PW.

    One of the disadvantage or advantage of Project Wonderful is that other people can see your stats. If you’re a privacy freak you’ll totally panic. heheh

    I suggest you try http://www.showyouradhere.com/ instead. I’m not using it though, I’m waiting for my Alexa rank to fall bellow 100,000 so I can brag about it to my advertisers. heheh.

    Google’s ad manager is also good for ad inventory management but you don’t want google to know everything about you. heheh.

    Hell! I should be blogging about this.

    Reply

Trackbacks/Pingbacks

  1. Promo, 100% Revenue Share from Kontera » SELaplana says:
    July 5, 2008 at 12:01 am

    [...] Kontera Hybrid [...]

    Reply

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