Just like what you have noticed, the ads displayed on this blog have been rearranged. We do this because we need to increase our blog’s income so that we can finance the transfer of our blogs, including those under our reseller hosting, from shared to dedicated server to lessen our blogs downtime and problems. Few of the changes are:

1. Ads on the header part or our blog
2. Ads on the sidebar
3. Ads on the content side

Header Ad

Last March 24, 2008, we’ve tried to place a 468×60 ad on the header part of our blog through the Project Wonderful service. I set the price, lowest bid price, to $1 per day on that ad. However, I only got few advertisers on it. I should earn an average of $30 per month on that space but it wouldn’t happen. So, I decided to offer that space to direct advertisers. But while waiting for advertisers, I temporarily place adsense 468×60 image ad there.

Sidebar Ads

On the sidebar, we have the 160×600 ad of Adsense and below it are the 6 slots of 125×125 ad from the Project Wonderful.

The Adsense ad (160×600) has been configured so that it will show image ad when viewing the single-post of our blog, otherwise it will show text ads. I did it so that only 5 or fewer text ads of Adsense will show up on every page of our blog and the other ads should be image ads.

You see, if you are viewing the single-post of our blog, the square ad above the content of our post will show 5 or fewer text ads. So, then other adsense ads (header and the sidebar) should be image ads. However, if you are viewing the homepage, category pages, and archive pages, there’s no square ad displayed on the content side, so the160×600 adsense ad on the sidebar will show the text ads and the the adsense ad on the header should be image ad.

What’s the point in configuring Adsense Ads in that way?

Okay. Our purpose in doing this is to increase the CTR of the Adsense ads because as the CTR increases, surely, our Adsense income will increase too. I set the adsense ads to show up to 5 or fewer text ads in every pages of this blog. In other words, the ads of the top 4 high bidders (adsense) will only show-up in every webpages of our blog. And we all know that these ads have high PPC price.

But of course, not all users will be interested on the text ads shown. We need to make our visitors exit our blog in the right exit door which is the ad on our blog, that’s why we put image ads from Adsense, hoping that they might be interested with them.

Content Side

The size and type of the adsense ads shown on the content side are not changed. The adsense ad is still in square and in text. What has been changed here is the color of the title of the text ads, from red to blue. However, I’m not sure if this placement is not violating the new terms and policies of the adsense program.

Finale

For one month, we’ll observe if what we’ve done really works. If not, then we’ll find other ways in increasing the income of our blog.

Update: April 14, 2008

I made some changes on the ads. The 468×60 header ad spot will now be served by AdBrite. I also changed the 336×280 ad above the post-content to 300×250 ad with a 250×250 image ad on its right side.

Let’s say what’s the effect of this arrangement.

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