What is Adsense CTR?
CTR stands for “Click Through Rate”.
Adsense CTR is the Click Through Rate of the Adsense ads.
You can get the CTR of the Adsense ads of your blog by dividing the number of clicks in the ads by the number of the impression of the Adsense ads and then multiply the result by 100%. The process can be presented by the formula:
CTR= (NC / NI) * 100%
where NC is the number of clicks and the NI is the number of impression of the ads.
For example, the Adsense ads in your blog generated 1000 impressions and 100 clicks. By using the formula above in the computation, the CTR of the Adsense ads in your blog would be 10%.
How important is the CTR of the Adsense?
I don’t know how Google consider the Adsense CTR in paying you for the number of clicks generated in your Adsense account because Google did not reveal the process on computing the price per clicks on the Adsense ads.
However, based on my observation on my Google Adsense account, I noticed that the Adsense CTR is directly proportional to the Adsense Revenue.
What I mean is that when the CTR of the Adsense increases in a constant number of impression, the amount of my Adsense revenue increases too. And I consider it a normal thing because the increase of CTR means an increase of the number of clicks, and obviously if your Adsense generated a lot of clicks it will also earn a lot of money.
So, for us to earn a lot money from Adsense, one of the ways we need to do is to increase the CTR of the Adsense. (Read my article, “How to increase Adsense Earning?”)
How can we increase the Adsense CTR?
I have here 6 ways how to increase the CTR of your Adsense ads:
1) Make the Adsense ads relevant to the content of your blog.
We already understand that the ads displayed by Google Adsense depends on the content of your blog. This is why Adsense is considered contextual.
Google Adsense has the ability to read the content of your blog and to decide what ads are related to your content of which these ads should be displayed in your blog.
In other words, if the content of your blog is more targeted to a certain topic, then the Adsense ads that would be shown would be related to the topic targeted by your blog’s content. And the more the ads look related to your topic, the higher possibility that the visitor of your blog will click on the ads.Read my article, “How to make Adsense ads relevant?”
2) Place the Adsense ads on the spot noticeable by your blog’s readers.
The visitors of your blog usually focus their eyes on the content part of your blog. So, those things posted outside the content of your blog usually are neglected by your blog’s visitors.
So, if you want to make the Adsense ads noticeable to your visitors, you should place them on the spots where they’re eyes usually are focused into.
Read my article, “What is the best placement of Google Adsense?”
3) Make use of the Adsense Adlinks.
The Adsense Adlink displays links using the most relevant keywords and it uses only a small area in your blog. Adding Adsense Adlinks into your blog attracts visitors to click on them.
4) Format the Adsense ads for them to look like they are part of your content.
If the Adsense ads look like the content of your blog, these ads usually get more clicks. This is because the visitors would think that those ads are just part of your blog.
Read my article, “How to Blend Adsense and Blog Content“.
5) Strip off those links that compete your Adsense ads.
Make sure that your blog’s visitors will notice no other links but your Adsense ads only. So, those other less important content that might compete your Adsense ads should be stripped off from your blog.
6) Increase visitors coming from the Search Engines.
Visitors referred by the Search Engine result usually are ignorant what ads are and how they look like. So, these people are those who mostlikely will click the ads in your blog.