LapTop (Apple PowerBook) Exploded

An Apple PowerBook exploded in London.  According to the Inquirer reports,

Apple Power Book

The company asked not to be identified, as IT manager Steven told how he was called to the scene by reports of smoke billowing out of an employee’s computer.

“When I got there, much of the smoke has dissipated and nothing much was happening. I picked up the notebook to investigate, and turned it over. Soon after I put it down again, it basically exploded. Flames we flying six foot in the air, and sparks,” he told the INQ.

This incident will serve as warning to all of us, Mike Harvey of the Tech Central said.

an Apple PowerBook going up in smoke should serve as a warning to us all to heed product recalls.

It seems that staff at the London office of a marketing company were alarmed when a 15 inch PowerBook, several years old, began to smoulder. A member of the IT staff turned up to take a look.

Note: Photo by “The Inquirer”

How To Optimize URL of WordPress Blog?

Before writing this article, I was again thinking whether I should change the URL of this blog into a URL without “year/month/day” in it or a URL that looks like this:

selaplana.com/post-title

It’s because I feel guilty to my self that I am helping other bloggers by giving them advice on how to optimize the URL of their blog but then I couldn’t do it in my own blog.

When I started configuring this blog, the very popular structure of URL (they call it the “Permalink”) at that time was the one that this blog is currently using that looks like this:

selaplana.com/yyyy/mm/dd/post-title/

note:  yyyy stands for year, mm for the month, dd for the date

However, by early 2007, bloggers started to realize that the “yyyy/mm/dd” part of the URL was useless in terms of SEO and was just making the URL long. Most of them started to change the old URL into the optimized URL which is the

selaplana.com/post-title.

I wanted to follow what they did, but I was worrying that it might end up to a great mess because I was not a tech savvy and I don’t know much about redirection of old URL to the new URL.

The only mistake that I have done is, I configured the permalink of this blog without considering the SEO side of it.

So, since your blog is still on its early stage, you can change the URL or permalink of your blog without losing anything because some of your blog might have no PR yet, not yet included in the SERP and only few are browsing it.

How to set the Permalink of my New WordPress blog?

I assume that the WordPress software or script had been properly installed already in your hosting account. And that you already had created the “.htaccess” and you already had CHMOD it as writable.

So, here’s what you need to do:

1) Login to the Admin of your wordpress blog.

2) Open the “Permalink Settings” Page.

At the left side, you’ll find the links to some pages. Browse down the page and find the “Permalink” which is under the “SETTINGS” section. And click on it.

3) Configure the URL

So, you are already in the “Permalink Settings” page. In the “Custom Settings”, you’ll find 5 options of settings: (1) Default, (2) Day and Name, (3) Month and Name, (4) Numeric, and (5) Custom. Now, choose the “Custom” and on the blank field enter this value:

/%postname%/

4) Save

Then click the “Save Changes” button.

And you’re done.

What does %postname% mean?

It’s actually a WordPress code which tells the WordPress script to use the post slug or the title of the post.

For example: If the title of the post you are writing is “Making Money Blog” then the value of the %postname% would be making-money-blog. Thus the final URL of that certain post would be:

http://selaplana.com/making-money-blog/.

Optimizing the Permalink of my old Blog

But what if your blog is as old as mine and has established followings, PR, and better ranking at the SERPs?

Actually, carelessly changing the URL of your blog into this optimized structure of URL will lead to the loss of the PR of every pages of your blog, loss of traffic…. loss of everything.

Why would my blog lose everything if I will carelessly change the URL or Permalink from the old one to this new and optimized URL?

You should take note that the URL

http://selaplana.com/2009/2/1/make-money-online/

is different from the URL

http://selaplana.com/make-money-online/.

In other words, if you’ll point your browser to the first URL, you’ll not be brought into a page with that second URL.

If you already had changed the permalink, then internet users especially those coming from the search engines result pages who are browsing your blog’s content through the old URL with the old permalink structure of your blog will be served with Error 404 Pages and will never find the pages of your blog.

So, to properly implement the optimization of the URL of your old blog, you need to redirect that old URL to the new URL.

Here’s how:

1) Update Permalink

Update the Permalink structure of your blog by doing the steps I enumerated above.

2) Open the .htaccess file

Login to your site’s CPanel. Open the .htaccess file.

3) Edit the .htaccess file

Day and Name Permalink: If you blog is previously using permalink structure:/%year%/%monthnum%/%day%/%postname%/ (uses year/month/day in permalink) then insert this code right after the line that contains “RewriteBase /”.

RewriteRule ^([0-9]{4})/([0-9]{1,2})/([0-9]{1,2})/([^/]+)/?$ http://selaplana.com/$4/ [R=301,L]

But change the “selaplana.com” with the domain of your blog.

Month and Name Permalink: If your blog is previously using permalink option: /%year%/%monthnum%/%postname%/ then insert this code right after the line that contains “RewriteBase /”.

RewriteRule ^([0-9]{4})/([0-9]{1,2})/([^/]+)/?$ http://selaplana.com/$4/ [R=301,L]

Again, change the selaplana.com into the domain used by your blog.

Numeric Permalink: If your blog is previously using the numeric permalink structure with this option: /archives/%post_id% just insert this code right after the line that contains “RewriteBase /”.

RewriteRule ^archives/([0-9]+)/?$ http://selaplana.com/$4/ [R=301,L]

But change the selaplana.com with the domain of your blog.

4) Save the changes.

You should take note that it will not work if you missed the step 1.

More on SEO

This article is still part of our discussion on SEO or in optimizing our blogs for the search engines. Below is the list of our previous articles:

  1. What is SEO?
  2. How to perform On-Site SEO?
  3. How to Optimize Domain and URL for the Search Engines?

Incoming Visitors

  • wwwyuogizz

How to Blend Adsense and Blog Content

In my article, “How to Increase Adsense CTR“, the 4th tip I gave you in increasing the Adsense CTR is to format the Adsense ads for them to look like the content of your blog. Other bloggers called it “Blending”, or blending the Adsense ads to the content of your blog.

I also mentioned it in my article, “How to reduce Adsense Ad Blindness“, as one of the ways in reducing Adsense blindness.

How to Blend Adsense Ads and Blog Content?

Actually, there are two ways in blending Adsense ads and Blog content. (1) Configuring the Adsense format to look like the content of your blog; (2) Formatting the content to look like the Adsense ads.

1) Blending Adsense ads to the Blog Content

“Blending Adsense ads to the blog content” means formatting the Adsense for it to look like the content of your blog. You have 3 things in Adsense where you can change. These are:

a) Color of the text in Adsense

In configuring the Adsense ads, you’ll find the “Color” section where you can change the color of the border, title, background, text, and URL.

Adsense Set-up

Change the color of the”Title” into the color used by the text with link in your content. And then change the color of the “Text” and “URL” into the color used by the regular texts in your content.

b) Color of the Adsense background and border

The color of the background and border of the Adsense can be set to any color you want. But, you can fully blend the Adsense to your blog’s content if you’ll use the background color of your blog as the background color and border color of the Adsense.

c) The Font Family of the text in Adsense ads

Just recently, Google offer a new feature in setting up Google Adsense ads, and it is the “Font Family”. You can now choose a custom font, which will be applied to ad units on pages displayed in Latin-character languages.

Currently, there are 4 options in configuring the font style of the Adsense ads.

  1. Standard Adsense Font Family. This is the default Font used by Google Adsense.
  2. Arial
  3. Times
  4. Verdana

Adsense Set-up

If the content of your blog is using the Font Family “Verdana” then you can change the “Font Family” of Adsense ads to “Verdana”.

2) Blending Your Blog Content to the Adsense Ads

The first method that I mentioned above in making Adsense ads and your blog’s content  to blend to each other is  “blending the Adsense ads to your blog’s content”.

On this 2nd method, the process is the opposite of the first method. What we need to configure on this method is the content of your blog for it too look like the Adsense ads.

However, this process is good only to those who knew how to design a blog. So, if you are new to blogging and don’t have enough knowledge in designing, then just forget this method and just do the first method I already menthioned above.

How to Optimize Domain and URL for the Search Engines?

We started our discussion related to SEO or Search Engine Optimization through our article, “What is SEO?”. In that article I told you that there are two SEO jobs that you need to do for the better ranking of your blog at the search engine result page, and these are the “On-Site SEO” and the “Off-Site SEO“. And then one of the parts of a website that should be optimized is the Domain Name and URL. And that is what we’ll discuss through this article.

Optimizing Domain Names

Through the article, “How to Register Domain Names”, you’ve learned that Domain Name is the easy to memorize address of a website. And the example to this is the domain of this blog which is “selaplana.com“.

And here’s the list of few of the things you need to consider in picking domains for your blog which can help your blog to be ranked higher at the search engine result pages.

1) Make your domain relevant to your topic

I already mentioned on my previous post, “performing the on-site SEO“, that a domain that is relevant to the topic or niche of your blog could help your blog to be ranked higher at the search engine result page especially if the searched keywords are used in your domain.

For example: If the domain of your blog is “make-money-online.com”, search engine might rank your blog higher in the searches made using the keywords “make money online“.

2) Make your domain short

Making your domain short is not just good for the search engines but also for the internet users. Remember that short domain is just easy to memorize.

3) Using of hyphens or dashes to separate the words in a domain.

The SEOs and SEMs are still debating about using hyphen to separate words in a domain.

There was a theory that if the domain name contains 2 or more words, you should separate every words from the other by using hyphen or dash symbol. Why? It’s because search engines according to them are not yet capable of identifying words from the 2 or 3 words combined into 1 domain.

For example: The domain of your blog is “makemoneyonline.com”. If it is true that search engine couldn’t identify the words contained in that domain which are “make”, “money” and “online”, then it means that search engine will consider the words in that domain, “makemoneyonline”, as 1 word and therefore your blog will not be given weights by search engines in the words “make”, “money” and “online” but only on the term “makemoneyonline”.

But, there are other SEO experts who said that search engines consider the blog with domains that contains hyphen as spam site.

Is that really true?

I couldn’t answer that with regards to other search engines except Google.

Matt Cutts, a Google Guy, said that Google doesn’t penalize websites that has dashes on their domains.

That’s why I would always choose dashes instead of underscores. To answer a common question, Google doesn’t algorithmically penalize for dashes in the url. Of course I can only speak for Google, not other search engines. And bear in mind that if your domain looks like www.buy-cheap-viagra-online-while-consolidating-your-debt-so-you-can-play-texas-holdem-while-watching-porn.com, that may still attract attention for other reasons.

At least we’re sure that you are still in the safe side with Google if you’ll use dash or hyphen to separate words in a domain.

Optimizing URL

Don’t be confused with Domain Name and URL. URL stands for “Unique Resource Locator” and is used to identify specific webpage.

Remember that Domain Name can be considered a URL but not all URLs are Domain Names; and that Domain Name is always part of the URL.

To understand what I am saying, let’s take my article, “Adsense Income“, as an example.

The URL of that article is “http://www.selaplana.com/2009/01/21/my-adsense-income/”. But the domain name is “selaplana.com”. In other words, the domain selaplana.com is considered URL because it is used to identify the homepage of my blog, “SELaplana“. And it is still part of the URL of my article entitled “Adsense Income”.

Here’s what you should do to make the URL Search-Engine-Optimized?

1) Use the static looking URL

Use the URL that looks like this:

http://www.selaplana.com/make-money-online/

And avoid using this kind of URL:

http://www.selaplana.com/p?123

2) Make your URL relevant to the content

If a certain webpage of your blog talks about “how to make money online by blogging“, it would be better if the URL contains your targeted keywords for that webpage. For example, you’ll target keywords: “make”, “money”, “online” and “blogging”. So, the URL should be:

http://yourdomain.com/make-money-online-blogging/

3) Make your URL short

First, strip off those terms in the URL that is not relevant at all. For example if you are using this URL:

http://www.selaplana.com/2009/2/1/make-money-online/

Then strip off the “2009/2/1/” from that URL because these terms are just making the URL longer. So, the final URL would be:

http://www.selaplana.com/make-money-online/

Second, limit the URL to contain 3 to 5 words only. The words contained in the domain are not of course included on this number.

Search Engine, especially Google, consider the URL with 3 to 5 words as normal URL, but a URL with words more than that number is already considered worse and that certain webpage will not be weighted with those keywords in the URL.

4) Write the URL in the lower case

URL is case sensitive.

If the URL of a webpage of your blog contains upper case terms, like:

http://selaplana.com/Make-Money-Online/

Then the links will be valid only if the link from other webpage is using exactly that URL (including the upper cased letters). However, that certain webpage will never be credited with the Link Juice or Back Link if other bloggers will link to that webpage using the lower case:

http://selaplana.com/make-money-online/

5) Help search engines identify the right canonical URL

Canonical is a new word used by search engines. Canonical URL is the URL that best represent all the URLs that have similar content.

For example:  The URLs in the list are all valid URLs and each of them is considered unique webpage. However, all these webpages have the same content.

  1. http://selaplana.com/?p=5312
  2. http://www.selaplana.com/?p=5312
  3. http://www.selaplana.com/2009/01/21/my-adsense-income/
  4. http://selaplana.com/2009/01/21/my-adsense-income/

In other words, search engines normally considered them duplicate contents. But, search engines are very much considerate and they understand that these webpages are just a result of the imperfection of the platform used by certain website. So, search engine perform the canonicalization so that only one of them will be included on the search result pages.

Canonicalization is the process of picking the best URL from the URLs found.

More Updates

Search Engines are constantly evolving. From time to time its algorithm changes  in order to make sure that the search results are always with high quality and are more accurate to satisfy the needs of the internet users searching the internet for important information.

So, the above tips are not the only things that you should consider in optimizing the domain and URLs of your blog. There are other things that I failed to mention here. But I will strive hard to learn more things especially those related to SEO so that I can share them to you.

And one more thing… The explanation in every points I mentioned above doesn’t contain the details on how to do a thing. So, just reply this email if you have questions. Of you can just visit the live version of this article, “Optimizing Domain and URL” and drop your questions at the comment section.

How to Register Domain Name?

I received an email from a subscriber requesting me to write articles about Domain, how to register domain, how to manage domains, and how to earn money from domains.

At first, I was planning to answer this request after discussing the details on how to SEO a website or blog. But since the domain is one of the things I mentioned on my previous article (How to On-Site SEO?) that should be considered in SEOing a website, so I decided to write first this article for them to have ideas on how to register domain.

What is Domain Name?

The Domain name is most often referred to as “Domains” or “Domain”. It is a web address that is easy to remember or memorize in place of the numerical address in the internet.

The domain name of this blog, for example, is “selaplana.com”. It’s easy to memorize, right? So, if you want to visit my blog, what you need to do is just point your browser to “selaplana.com”.

But, FYI, the real address of a website is written like this: 123.456.789.123. It’s quite hard to memorize addresses like that especially if you want to visit many websites. So, to make things easier, domain name is invented.

A domain might have 2 or 3 parts. For the domain of this blog, “selaplana.com”, “com” is the first part which is called “TLD” or top level domain. “selaplana” is the second part which is called “SLD” or second level domain.

Now, let’s consider the domain used by my Naruto Shippuuden blog which is “www.narutoshippuudenfan.com/”. From that, you’ll notice that “narutoshippuuden” was added to the “selaplana.com”. Well, that part is called the third level domain and is often called “Sub Domain”.

There are lots of TLD that websites are using. But few of them are:

  1. com – commercial
  2. net – network
  3. info – information
  4. biz – business
  5. tv – television

For more thoughts about Domain, just read the Wikipedia entry of it.

Domain Registration?

Domain registration is the process of acquiring domain names. Once you registered a domain, then you are the rightful owner of that particular domain in certain period of time according to the contract.

For example, the domain “selaplana.com” was registered since year 2006 and the contract was valid for� only 1 year. However, before the expiration of the contract, I renewed it immediately so that my right as the owner of that domain will be extended.

And how can you register a domain?

Registering a domain is like registering a business name. If you want to register your business’ name, you just need to go to the office of the DTI (Department of Trade and Industry) and register the name that you want to use for your business.

On the other hand, in registering domain, you also need to visit the domain registrar and register the domain that you want to use for your website.

Domain Registrars are companies accredited by ICANN or by ccTLD authority to register domains.

ICANN stands for “Internet Corporation for Assigned Names and Numbers” and has the authority over TLD’s like com, net, org, etc.

ccTLD stands for “Country Code Top Level Domain“. ccTLD Authority on the other hand is the agency responsible on managing ccTLD like com.ph which is the ccTLD used in the Philippines.

Now in registering domains, you have 2 options in doing that:

1.) Let other register domain for you.

Most of the webhosting companies that exist today, offer a domain registration servises to their clients. What you need to do is just pay them for the price per domain that they offer and they will be the one to register the domain for you.

For example, the Ploghost Webhosting company register the domain of this blog “selaplana.com” for me. This company is actually the one hosting this blog.

This is actually the best way for you to register a domain especially if you don’t have credit cards that can be used to pay for the domain registration fees.

2.) Register the domain by yourself.

However, if you want to have full control of the domains that you would register, then you need to register them by your own through the domain registrars like godaddy.com and others.

I am not really familiar of other whole sale and retailer registrars because I haven’t tried them.

Currently, I have accounts with GoDaddy.com and I found this registrar better especially in managing many domains. This registrar have control panel or domain registration system where you can register domains by your own and the registration fee will be automatically credited to your credit cards or to your Paypal account.

More info regarding Domains

Fow now, let’s just end this article here. But if you have something to clarify or if you have questions, just don’t hesitate to ask me by replying this email. You can also post your questions at the comment section of the live version of this aticle or visit “Registering Domain Names“.

There are still lots of things to talk about Domains but I will be talking about them on my future articles.

My next article will be talking on how to optimize domains and URL.

How to perform On-Site SEO?

In our previous article, we mentioned that there are two types of SEO job that you need to apply into your blog so that it will be ranked high up the search engine result pages. These are On-Site SEO, and the Off-Site SEO.

What is On-Site SEO?

On-Site SEO, is an optimization for the search engine which is done on the website itself. The job is to make the parts of every webpage of the website appealing to the search engines.

If you already had set up your website, then what we need to do is to modify the parts of your website especially those given more weights by the search engine in ranking webpages at their organic search result.

But you should not forget that even if you are trying to make your website appealing to the search engine, it should also be appealing to the human who visits your website.

Major search engines, i.e. Google, Yahoo, MSN, will penalize websites that are made for the search engine alone. So instead of getting the higher ranking in the search result, if your website has been penalized already, you’ll never find it on the SERP, not even on the last page of it.

Why should they penalize websites intended for the search engines alone?

The search engines are just tools. They are created so that internet users would easily find the specific website that contains the information they are looking for.

Now, if you’ll make a website which doesn’t have content that are useful to the internet users, then you are just disturbing the normal result of the searches made through the search engines and you are only helping the search engine to fail to fulfill their missions and visions. So, to avoid this scenario, the people behind the search engines decided to penalize these kind of websites.

In other words, what we need to do is the proper and acceptable modification of the parts of the website.

On-Site SEO application

1.) Domain

If you haven’t setup yet your website, then consider registering the domain which is relevant to the topic of it.

For example, if you want to build a website that talks about Basketball, basketball products, and basketball events, then you need to use a domain that mentions basketball, ie. “yourbasketballinfo.com”.

However, if you already had register a domain which is not relevant to the topic of your blog, it’s just okay. But it would be better if the domain is relevant to the topic for its greater SEO weight.

2.) URL

The URL of every pages of your blog should contain important information about the page. For example, in a webpage that talks about the schedule of PBA events, you can use the URL: “yourbasketballinfo.com/PBA-schedule-of-events.html”

The reason for doing this is because there are other bloggers who tend to link into your blog’s webpage by simply using the URL instead of using anchor text.

In other words, a URL that contains information about the webpage will give the internet users and also the search engine a relevant information about that webpage. While the internet users will be enticed to click on the link at the other websites, the search engines will give more weight to that particular webpage in the keywords found at the URL.

But then you need to avoid using excessive keywords in the URL for it might just cause a penalty from the search engine.

3.) Page Title

Make the Page Title accurately describe the blog. In our example, our blog is about Basketball, basketball products, and basketball events. So, making your Page Title accurately describing the blog, it should be “Basketball: Information, Products and Events“.

Make sure that each of the webpage has its own Page Title other wise the search engine will be forced to consider other webpage with the same Page Titles as duplicate copies and therefore the search engine will also be forced to choose 1 webpage as original and the other will be thrown into trash for they are just duplicate.

And one more thing, the Page Title should be short but much descriptive.

4.) “Description” Meta Tag

SEO gurus have different thoughts about the “Description” meta tag of the webpage. Others say that it’s not already used by the search engines in ranking webpages. But others say that search engines are still giving weights to the content of the “Description” meta tag.

Whatever is true, we should still make use of it. It’s because search engines often times use the content of it as the description of the webpage listed on the SERP.

5.) Content

Your blog’s content are the articles you published in your blog.

Make sure that your articles have quality and are relevant to your blog. Make use of the relevant keywords and their synonyms in composing your article.

Use properly the H tags (H1, H2, H3, H4) and the “Bold” (strong) style of text. Some SEO experts said that search engines are giving greater weights on the keywords enclosed by the “H” tags and “Bold” tags.

And of course, make sure that you interlink your articles using your targeted keywords as the anchor texts.

And if you’ll use images in your articles, make use of the “ALT” tag.

6.) Sitemap

HTML sitemaps might be helpful to your visitors in finding the information they are looking for. However, HTML sitemaps and also the XML sitemaps is very much important so that the search engine will find and spider every pages of your blog.

More SEO Articles

I will be writing more articles related to On-Site SEO so that I can explain every details on how to apply the on-site SEO into your blog. If you have questions and suggestions or comments, simply reply this email or just visit the live version of this article, “On-Site Search Engine Optimization“.

Make Money with Friendster’s “Send Money”?

Friendster is really popular in the Philippines. And it will even became more popular especially that Globe Telecom got a deal with Friendster for the “Send Money” feature.

What I mean is that, you can now send money to your friends in your Friendster Network by simply clicking the “SEND MONEY” link on the profile pages. The money will be sent to the receipient via the Globe’s GCash.

How To Activate the “Send Cash” Friendster feature?

Step 1: Register your mobile number

Before you can use the “Send Money” feature, you need to register first your email address that you used in loging in to Friendster and the password you used. To do this you need to type it in your cellphone’s “Write Message” :

REG [email protected] yourpassword

Note: change the “[email protected]” to the email you used in loging in to your Friendster account. And change the “yourpassword” with the password you used in your Friendster account.

Then send it to 2276. After that,  you’ll receive the confirmation messages like, “Welcome To Friendster Text Alert…

You can also do it through the web (click here). Just make sure you have enough SMS Credit or load because you’ll be charge of PhP2.50. After registering your mobile number with your Friendster account, you will then receive a confirmation message and then you need to reply it with “AGREE” or just send “AGREE” to 2276.

After sucessfully registering your mobile number with your Friendster account, edit your “Mobile Settings” at your Friendster account (click here). Remember that every time Friendster send you message, you’ll be charge PhP2.50/message. So, you better unchecked everything there if you don’t want to be charged.

Step 2: Activate your GCASH

Since you want to receive money via GCash, then you need to activate first the GCASH of your mobile number.

Registration is a key process that activates the GCASH wallet in your Globe or TM cellphone. It is a one-time process, where you can choose to register through text or through the GCASH menu found in your SIM.

To register through text
Register your cellphone to GCASH by sending this text to 2882

REG<space>4-digit GCASH MPIN/mother’s maiden name/first name/last name/address

Remember! Make sure that your First Name and Last Name match the information that appears in any valid ID of yours. This is important for future GCASH transactions.

You can visit the GCash official website for more info (click here).

Once your GCash is already activated, then you can now start sending money to your Friendster Friends or receive money from them.

How can I make money from “Send Money” feature?

Actually, you have nothing to do for you to earn money from it. You can only receive money via the Friendster- GCash if someone will send you money.

How could they send me money?

Your friends in your Friendster Network can send you money by simply viewing your Profile Page and then clicking the “Send GCash” button. Then they will enter the amount of money they want to send you. Once it is sent, they will then receive a confirmation message about the money transfer. They need to confirm it first through their cellphone’s GCash PIN. After that, you will receive a message about the money transfer and at the same time receive the money into your own GCash.

What is SEO?

Some of the regular visitors of this blog, “SELaplana“, are bloggers and are already knowledgeable on SEO and are more knowledgeable than me.

So, this article is not really for them. I wrote this article for the sake of those new to blogging who don’t know yet how to drive traffic into their blogs:

Can you elaborate on SEO’s and how to drive more traffic to one’s blogs? Thanks. (Comment by Ormocanon)

What is SEO?

SEO stands for the “Search Engine Optimization”. It also stands for� “Search Engine Optimizer”.

Search Engine Optimization is a marketing technique used by webmasters and bloggers in driving traffic into their websites or blogs through the SERP.

SERP stands for “Search Engine Result Pages” and is sometimes used to stand for “Search Engine Result Position”.

The Search Engine Optimizer, on the other hand, is the person who practices the Search Engine Optimization. Those who accept a job in exchange of money are called Professional SEO or Professional Search Engine Optimizer, while those SEO who practice SEO for their own blogs and websites without aiming to gain money from this job are simply the Amateur SEO or Amateur Search Engine Optimizer.

Basically, the goal of optimizing your blog or website for the search engine is to snatch the top position of the search engine result, because it was proven that the top list in the search result pages are those webpages that are most likely visited by the searchers.

But, why is there a need to drive traffic into your blog?

I already mentioned many times in my previous articles that the traffic of your blog is the life of your blog. A blog without traffic is dead and useless. And besides, there will be no advertisers who will rent a space in your blog and you will never earn even a single cent from other PPC advertising if no one is visiting your blog.

Why is there a need to SEO a website or blog?

In my previous article, “How to increase Blog’s Visitors?“, I gave you 10 ways on how to gain visitors for your blog. But among these 10 ways of driving traffic into your blog, optimizing your blog or website for the search engine (SEO) is the only way where you can drive constant, huge, and quality visitors into your blog or website without spending money (except if you’ll hire professional SEO).

Adword advertising and other ways of advertising could drive quality traffic into your blog but you need, of course, to spend money for every clicks on your ad or every 1000 impression of your ad.

The other ways of driving visitors into your blog which I listed on my previous article might drive traffic into your blog but couldn’t drive� constant volume of traffic that are much targeted and relevant.

Just imagine if your blog and its webpages are listed on the top of the SERP when searching for 1000 different keywords or keyphrase. Let’s say that all 1000 keywords have constant number of volume of searches and the number of clicks on your blog’s webpages at the SERP. If every keyword has 100 searches everyday and among the 100 searches your blog’s webpages are clicked 80 times, in other words your blog gains 80 visitors in just 1 particular keyword or key phrase. And it also means that in 1000 keywords, your blog will receive 80,000 unique visitors every day.

However today, there are already billions if not trillions of website that exist in the internet. These websites can be your blog’s direct or indirect competitor in the top position at the SERP. So, since you want to drive constant volume of traffic that are relevant and targeted, then you need to do the SEO into your blog, aiming that your blog’s webpages will be at the higher position of the SERP on every targeted searches.

How to SEO a blog?

Optimizing your blog for the search engine can be tricky. You need to understand how the search engine ranks the webpages in every searches made.

If you’ll ask different SEO how to SEO a blog or website, you’ll receive lots of thoughts in which others are sometimes contradictory to each other. This is because the behavior and the design of the algorithm used by a search engine are not totally revealed. So every SEO has their own understanding on how a search engine behave and how it ranks webpages.

On this series of articles, we’ll be talking about the common thought of SEOing a blog based on the known characteristics of the search engine.

There are actually two types of SEO job:

  1. On-site SEO. An SEO job that focused on the webpages of the blog. Read my article, “What is On-Site SEO?
  2. Off-site SEO. It is the optimization job that focuses on the aspects that are off your blog of which the search engine considers in ranking your webpages at the SERP. “What is Off-Site SEO?

Again, this is a series of articles related to SEO. Let’s continue the discussion on my future articles.

How to Identify Survey Scam Sites?

Making Money with Survey

One of the ways that internet users make money online is by answering the questionnaire sent to them by the survey websites or by other online survey services. Some bloggers who failed to make money online by blogging tried the “paid survey” scheme in hopes of making enough money in the internet.

However, there are many internet users who landed into the “paid survey” websites that looked like legitimate but actually scam-survey websites. But we couldn’t blamed those victim of the “paid survey” scam websites because what you can read on these kind of websites are very much enticing, just like the snippet below that I copied from one of the “Paid Survey” websites I found:

Make $1,000 per month by simply taking survey at home!

“Imagine waking up, logging on, filling out a few online paid surveys in your pajamas, and getting paid at the end of the month! My friends could not believe how easy it was until they saw my paychecks. Now most of them are doing it!”

This has to be one of the easiest and most convenient ways of making money. You don’t have to leave the comfort of your own home, you don’t have to learn to do anything new, you just have to give your opinion.

To earn huge money easily and quickly is the thing that these websites offer to internet users. And who among you who don’t want to get rich quickly? It’s a thing that every body is looking for. So, no wonder there are lots of people who get fooled by scammers.

Are there any Legitimate Survey Websites?

Usually, internet users differentiate legitimate survey website to that of the scammers by simply examining if a survey site really pays their members or not for taking the survey.

If we will use that way as the standard in identifying whether a survey site is a scam or not, then we can say that there are lots of legitimate survey websites in the internet, because it is true that there are really websites that pay their members for taking survey.

However, if you will follow my way of thinking then you can say that only small percent of the total number of survey websites are legitimate.

Why are you thinking like that?

For your information, almost all the survey websites you found in the internet are created just for the owners to make money from you.

Some websites make money from you by letting you join other survey websites. What I mean is that the owner of these websites are paid by companies in every users they successfully referred to join.

Other websites make money from you by requiring you to pay them a fee as you sign-up an account.

These owners of these websites are not concern whether you will earn money by taking surveys as long as they will earn money from you.

How can you identify Scammer’s Survey Website?

Actually, there are two types of Scammer’s Survey Website I found in the internet: (1) Free to Survey Websites; (2) Pay to Survey Websites.

(1) FREE TO SURVEY SCAM WEBSITES

Free to survey websites are open to all who are interested to earn money by taking surveys. Those who will sign-up an account are not required to pay for a certain fee.

In other words, if you want to make money by taking surveys, what you need to do is just sign-up an account and start answering the questions asked on the survey.

Usually, you’ll receive $5 to $10 bonus after successfully signing-up an account and you’ll earn $1 to $3 per survey you take.

Most of this kind of website will send you 5 surveys in your first day. However, after that you’ll only have 1 survey per month and you’ll earn $1/survey.

Now, what makes me consider this a scam?

These websites really pay you for what you earned. But the problem is, the minimum payout is $75 or higher.

Now, let’s say you earned $10 as bonus when you sign-up an account, then you took 5 surveys which are $2 each. So, in that day alone, you earn $20.

The next round of survey will be sent you next month, and on the following months. In 5 months of taking survey, since there is only 1 survey available per month, so you only earn $5. All in all in 5 months, you earn $25. And with that amount, you still couldn’t request for payment since the minimum payout is $75.

What if you failed to login for 3 consecutive months? According to the TOS of these kind of websites, your membership will be canceled if you failed to login for 3 consecutive months and then all your earning will be forfeited. Thus losing all the prize of your hardwork.

(2) PAY TO SURVEY SCAM WEBSITES

If you’ll search the internet for survey websites you’ll find a lot of “Pay to Survey” websites. These kind of websites are not actually a website where you will receive survey to take and you’ll earn money by taking those surveys. What these websites have are the list of other survey websites.

Basically, people are enticed to join a survey website because of what has been promised that everybody will earn money by taking surveys. But before you finally became member of these website, you need to pay first the membership fee or entrance fee which ranges from $20 to $50.

After paying them the fees, you are now excited to start taking survey, right? However, it would never happened if you’ll not follow more instructions from them. They would instruct you to join each of the survey websites on the list they give you.

At first, they will give you a list of 20 to 50 survey websites that you need to join before taking the real survey. On the next day, they would offer you another set of 20 to 50 survey websites, but you’ll receive this list only if you’ll pay them for a certain amount.

In other words, people behind this kind of website will just milk your money from you by fooling you to pay them in exchange of those lists of other survey websites.

Still Want to Take the Risk?

After reading this article, I wonder if you still wanted to try to earn money from surveys.

You better start blogging now and make money from it just like how I find my way of living.

Incoming Visitors

  • International Internet police to identify scam sites

What is the Best Placement for Google Adsense?

Adsense Publishers, even if they’re not told about the things that I enumerated in my previous article on how to increase the Adsense ads CTR, the thought about the best placement for the Google Adsense is already in their minds. So, in their hopes of earning money from Google Adsense, they keep asking themselves, “What is the best placement for Google Adsense”.

There’s no other reasons why you need to find the best placement of Google Adsense in your blog. This is to increase the CTR of the Adsense ads.

If ever you are still wondering what CTR is, please read my article, “The Secret in Increasing the Google Adsense CTR“.

Best Placement

So you’ll ask me: where in my blog should the Google Adsense be placed or positioned so that visitors of my blog will visit the site advertised in Google Adsense?

FYI, the best spot in your blog for the Google Adsense is not the same spots or places where other bloggers put their own Google Adsense at their blogs.

If you’ll visit the blog of Macuha, the spots where his Google Adsense ads are placed are the best Google Adsense ads placement on his blog.

The same is true in Jehzlau’s blog. If you’ll compare how Jezhlau positioned his Google Adsense ads on his blog to the Google Adsense placement in Macuha’s blog, you’ll notice that the placements are not the same. But for Macuha and Jezhlau, those placements on their respective blogs is already the best placement for Google Adsense.

And take a look at my blog, this blog “SELaplana” and take note on how or where did I place the Google Adsense ads. And to tell you… it’s how Google Adsense should be displayed on this blog to maximize my income from Google Adsense.

In other words, the best placement for Google Adsense depends on the design and structure, and the content of your blog. It is only you who can identify the best spots for the Google Adsense.

However, most of the Google Adsense Publishers found out that the best spots are as illustrated on the image below:

Google Adsense Best Placement

1 – the most significant spot or the hottest spot, 4 – the least.

From that illustration, the spots numbered 1 and 2 are considered the best spots for Google Adsense. However, you still need to find which is the best among the best spots.

And how could you do that? Well, there is only one way to do that and it is by testing.

Finding the Best Spots

Before you begin testing for the best placement, consider first these things as suggested by many experienced Adsense Publishers:

  1. If the content of a certain page is a photo, place 1 Adsense Ads unit before the Photo and 1 after the photo.
  2. If the editorial content of a certain page is smaller in size, place 1 Adsense unit (medium to large rectangle) before the content but after the Content Title.
  3. If the editorial content of a certain page is longer, place 1 Adsense unit (medium to large rectangle) after the content.
  4. If the title of your editorial content is tricky or it suggests a list of things, place 1 Adsense unit (medim to large rectangle) below the title. But make sure that something is in between them like a small description or few comments about anything to avoid violating the Google Adsense TOS and Policies.

And here’s what you need to do in finding for the best placement.

  1. In every placement or spots that you want to test, create an ad unit and assign a channel for it.
  2. Test every ad unit in a placement for a uniform length of time. For example: In one placement, allow the Adsense ads to be live there for 1 week before testing the other spot… then another 1 week for that spot before trying another placement … so on.
  3. Focus your attention on the CTR of the ad.
  4. After you have done the test on the spots, pick the spots with high CTR.

Learn more on how to find the best placement by reading the Guide written by Google Adsense Team in optimizing Adsense using Channel (click here).