In my article, “How to Increase Adsense CTR“, the 4th tip I gave you in increasing the Adsense CTR is to format the Adsense ads for them to look like the content of your blog. Other bloggers called it “Blending”, or blending the Adsense ads to the content of your blog.

I also mentioned it in my article, “How to reduce Adsense Ad Blindness“, as one of the ways in reducing Adsense blindness.

How to Blend Adsense Ads and Blog Content?

Actually, there are two ways in blending Adsense ads and Blog content. (1) Configuring the Adsense format to look like the content of your blog; (2) Formatting the content to look like the Adsense ads.

1) Blending Adsense ads to the Blog Content

“Blending Adsense ads to the blog content” means formatting the Adsense for it to look like the content of your blog. You have 3 things in Adsense where you can change. These are:

a) Color of the text in Adsense

In configuring the Adsense ads, you’ll find the “Color” section where you can change the color of the border, title, background, text, and URL.

Change the color of the”Title” into the color used by the text with link in your content. And then change the color of the “Text” and “URL” into the color used by the regular texts in your content.

b) Color of the Adsense background and border

The color of the background and border of the Adsense can be set to any color you want. But, you can fully blend the Adsense to your blog’s content if you’ll use the background color of your blog as the background color and border color of the Adsense.

c) The Font Family of the text in Adsense ads

Just recently, Google offer a new feature in setting up Google Adsense ads, and it is the “Font Family”. You can now choose a custom font, which will be applied to ad units on pages displayed in Latin-character languages.

Currently, there are 4 options in configuring the font style of the Adsense ads.

1. Standard Adsense Font Family. This is the default Font used by Google Adsense.
2. Arial
3. Times
4. Verdana

If the content of your blog is using the Font Family “Verdana” then you can change the “Font Family” of Adsense ads to “Verdana”.

2) Blending Your Blog Content to the Adsense Ads

The first method that I mentioned above in making Adsense ads and your blog’s content  to blend to each other is  “blending the Adsense ads to your blog’s content”.

On this 2nd method, the process is the opposite of the first method. What we need to configure on this method is the content of your blog for it too look like the Adsense ads.

However, this process is good only to those who knew how to design a blog. So, if you are new to blogging and don’t have enough knowledge in designing, then just forget this method and just do the first method I already menthioned above.

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