Checking the traffic information of my blog is one of my daily activities. I always check:

1. How many visitors visited my blog?
2. How many pageviews does the blog generated?
3. What webpages of my blog that are most visited?
4. What are the keywords used by internet users in searching the search engines that lead them to my blog?
5. What are those webpages of my blog that earns money through Adsense and how much is the income of each of the webpage?

And there are lots of things that I need to know about the performance of my blog.

There are bloggers who consider this task as useless and for them it is just taking the time that should be spent in writing articles for the blog and optimizing the blogs. But in reality, tracking and checking the performance, the traffic, or the visitors of your blog should be performed by bloggers who want to succed in blogging. You, as blogger, should learn the strength and weakness of your blog so that you can optimize well your blog for the search engines and for your money making schemes.

How do I track the performance of my blog?

There are lots of free “traffic stat tracking services” available in the internet. But I highly recomment using the free analytics of Google.

Don’t have Google Analytics account

First you need to have Google Analytics Account. Click here to sign-up an account. What you need in signing-up an account are valid email address and password. These information will be used to log-in your Google Analytics account.

Already have Google Analytics account

Now, if you already have Google account like in email or other Google products, what you need to do is just activate Google Analytics account for your Google account.

So, click here to log-in to Google Analytics using your existing “Google account log-in information”.

Then at the bottom of the page, you’ll find the “Add a Website Profile“. Click on it. In the “Create Your Website Profile” page, find the section, “Add a Profile for a New Domain” and enter the domain of your blog on the blank field, then click “Submit” button.

Then get the Google Analytics tracking code and paste it on your blog’s template or theme. If your blog is hosted by Google’s Blogger, just open the template’s HTML and insert the code just before line that contains the tag “</body>”. But if your blog is self-hosted using Wordpress platform, just edit the footer.php through your Blog Admin – Theme Editor and insert the code before the line that contains the tag </body>.

The Information Tracked by Google Analytics

What are the information that are being tracked by Google Analytics?

Well… Actually, there are lots of things that Google Analytics has been tracking about your website. Few of these things are:

1) About the Visitors

1. Browser used by the visitors and the speed of their connections;
2. The Countries or region these visitors are coming from;
3. The number of new visitors over the returning visitors;
4. The visitors’ languages;
5. etc.

2) Traffic Source

1. Direct Traffic;
2. Referring sites;
3. Search engines;
4. Keywords used in the search engines that lead to your blog;
5. Adwords and other campaigns;
6. etc.

3) Content

1. Top Content;
2. Top Landing Pages;
3. Top Exit Pages;
4. etc.

4) Other information

1. Pageviews
2. Unique Pageviews
3. Bounce rate
4. Adsense income
5. etc.

More on Analytics

From time to time, I will be writing articles related to Traffic, Analytics, SEO that are related to the use of Google Analytics.

For now, just install the Google analytics code into your blog’s template or theme and start tracking the traffic information of your blog.

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