We already had discussed few important things related to On-Site Search Engine Optimization which is one of the two SEO techniques that should be done so that your blog will be ranked higher up in the Search Engine Result Pages or SERP.

There are still lots of things that we need to talk about on On-Site SEO, but I think, it would be better if we can talk now about the Off-Site Search Engine Optimization technique, so that you can start doing it into your blog.

What is Off-Site SEO?

Off-site SEO refers to the search engine optimization techniques that are performed outside your blog. Some SEO experts consider it as the most effective tactic or way of gaining higher rank in the SERP.

But of course, off-site SEO would not be effective without the On-Site SEO especially on the very competitive niche. If you really want to get successful in blogging, you need to perform both, On-Site and Off-Site SEO.

Basically, Off-Site SEO is all about getting incoming links from other website to your blog.

What is Incoming Links?

Incoming links is also called, backlinks, inlinks, inbound links, or inward links in which all these terms means links coming from other website to your blog.

Why is Incoming Link important?

First of all, incoming links help search engines find your blog so that it will be included on the list of websites and blogs that should be crawled by the search engines spider. And of course, those blogs and websites that are included on the search engines result pages are only those websites or blogs that are crawled by the search engines’ spiders.

But the most important role of incoming links is that it is used to measure the popularity of your blog, and the authority of your blog in a particular searches. The more incoming links your blog gained, the more chances that your blog will be ranked higher in the search engine result pages. And the higher is the position of your blog in the search engine result pages means the more visitors will be directed to your blog. And didn’t I tell you already that traffic is money?

To make it clear … Search Engines consider incoming links to your blog as the votes or the support that your blog gained from other websites. A website linking back to your blog is like suggesting or telling the search engines that your blog has more authority on that particular niche.

For example: In the real government official election, your personal votes to politicians during election helps politicians to win over their rivals. In the world of SE, the backlinks help a blog or website to win for the top ranking in the search engine result pages.

Characteristics of Incoming Links

There are three characteristics of the incoming links that search engines consider in giving weight of every incoming links that your blog received. These are: (1) Quality of incoming links; (2) Quantity of incoming links; and (3) The Anchor Text used by the incoming links.

1) Quality of incoming links

Search Engines are constantly evolving to maintain the high quality of the search results. Engineers behind them are vigilant against those gamers of the ranking in the SERP. Once they noticed some ways of SERanking manipulation, they immediately modify the algo of the search engines to make sure that those gamers will be penalized and the search results will remain in high quality.

Today, search engines already have the ability to identify the quality of the incoming links.

When I mention quality of the incoming links, I am referring to:

1. Relevance of the incoming links. Relevant backlinks are links that are coming from the webpages with relevant content to your blog.
2. The type of the incoming links. There are actually two types of incoming links: (1) Incoming Links as a result of exchange linking; (2) The one way link. Search Engines give more weights to 1-way links type of incoming links than those links resulted from the exchange linking.
3. The reputation of the source of the incoming links. The reputation of a webpage refers to the PR value of it. The PR has the value from 0 to 10 and is also based on the quality and quantity of incoming links.

2) Quantity of incoming links

Search Engines consider also the number of backlinks to a webpage when ranking webpages in the SERP. Those webpages with greater number of backlinks are most likely ranked higher up in the search result pages.

But of course, it’s not always the case. 1000 poor quality backlinks is not equal but is lower than the 1000 high quality backlinks. After all, quantity of the backlinks is not the only thing considered by the Search Engines in ranking webpages at the SERP.

3) The Anchor Text used by the incoming links

The anchor texts used in linking back to your blog served as the category of the votes casted by the websites linking to your blog.

For example, if other website or blog established a link to my blog with the anchor text, “Getting Higher rank at SERP“, search engines consider that link as votes to my blog for the searches on “Getting Higher rank at SERP”. So, if my blog earned the highest weight for that, then every time internet users search the search engines for the keywords “getting higher rank at serp”, my blog would be listed at the top of the SERP.

More on Incoming Links

For now, I will end this article here. But I will be writing more articles related to SEO, especially on how to gain more incoming links for your blog.

If you have questions, please feel free to reply this email. You can also visit the live version of it, “Off-Site SEO” , then drop your questions, comments, or suggestions at our comment section of our blog.

And here’s the list of our previous articles related to SEO:

1. SEO?
2. On-Site SEO?
3. Optimizing Domain and URL for the Search Engines?
4. Optimizing URL of Wordpress Blog?

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