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Why You Should Not Publish Bidvertiser Ads?

Posted by Sustines Laplana, 8 March 2009 at Category/ies: Internet, SEO
17 Comments »

Bidvertiser Code

Update: Nerd corrected me on how I understand the code of Bidvertiser.

From the Bidvertiser code that I posted below, it is true that the code has 2 parts: (1) The Script which is enclosed by the tags <script> and </script>; (2) The HTML which is enclosed by the tags <noscript> and </noscript>.

It is also true that the “script” part of the code pulls information from the bidvertiser servers about the ads that should be displayed on the site, then eventually displaying the ads. But the “HTML” part of the code will only be displayed when the browsers javascript is disabled.

So, from his explanation, we can say that there is no cloaking here.

Publishing Bidvertiser ads

I was successfully earning money from Bidvertiser. Just like my Kontera income, my income from Bidvertiser is not as high as my Adsense income.

Bidvertiser really is one of the best alternative to Google Adsense.

But last month (February 2008), I decided to stop publishing Bidvertiser ads because I noticed something from its code.

When I was reading the HTML codes of the theme of this blog, I found out that Bidvertiser’s code contains a link to the Bidvertiser’s homepage using the key-phrase “Internet Marketing” as anchor text. Take a look at the Bidvertiser code which I was using on this blog.

<!– Begin BidVertiser code –>
<SCRIPT LANGUAGE=”JavaScript1.1″ SRC=”http://bdv.bidvertiser.com/BidVertiser.dbm?pid=####=####” type=”text/javascript”></SCRIPT>
<noscript><a href=”http://www.bidvertiser.com”>internet marketing</a></noscript>
<!– End BidVertiser code –>

If you’ll analyze the code, it has two parts:

  1. Javascript code. This part is enclosed by the tag <script> and </script>. It is responsible in pulling advertisement information from the Bidvertiser’s servers and display them on your blog.
  2. Noscript part. This part is enclosed by the tag <noscript> and </noscript>. It is actually an HTML, and it contains a valid link to Bidvertiser’s homepage using the “Internet Marketing” as the anchor text. (Nerd corrected me on this thought. Read the “Bidvertiser Code” part of this article.)

SEO by Cloaking

Actually, what the Bidvertiser did is a “Search Engine Optimization” by cloaking it’s because the link in the “noscript” part of the code is considered by the search engines as a valid link to the homepage of Bidvertiser using the “internet marketing” as the anchor text. However, this link is not displayed on the actual result of the code. In other words, only the search engine notice this link and it is considered as an SEO by Cloaking.

So, what’s the problem with this cloaking issue?

Actually, publishing the Bidvertiser code in your blog would led your blog to the risk of losing your blog’s ranking in the SERP. Your blog might be penalized by the search engine because of reasons:

  1. Cloaking. It might be true that the codes is not your own but of the Bidvertiser. But since you posted it in your blog, so you’d be guilty of cloaking. And Cloaking is one of the SEO techniques that search engine especially Google hate so much.
  2. Linking to bad websites. Websites that are using Black Hat SEO are considered bad websites. So, if search engines notice how Bidvertiser fool the search engines just to be ranked higher up at the SERP for a particular keyphrases, then Bidvertiser would be considered bad websites. And Google assured us that linking to bad website will cause  a penalty.

Penalty by the Search Engines

I previously published an article about the search engines and its penalty imposed to those websites that manipulates the PR and the position at the SERP. Read my article, “How to check if my blog is penalized by search engine?”

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Comments

17 Responses to “Why You Should Not Publish Bidvertiser Ads?”

  1. yatot says:
    March 9, 2009 at 10:44 am

    wow.. thanks for the tips… i alreadt removed my bidvertiser ads because after putting that for almost a year… i only managed to have $0.82… waaaaahh… i never thought they are into this cloaking thing… thanks for posting this warning!

  2. CarloBlogg says:
    March 9, 2009 at 10:51 am

    oh no, Bidvertiser is baad.
    Well, Im thinking of removing it anyway because so far, I only recieved .20 cents from them haha!

    nice post sir, ahm, how about exchanging links sir? it will be greatly appreciated :D Godbless!~~

  3. Vlad says:
    March 9, 2009 at 6:01 pm

    Thanks for sharing this info. It really pays to check the code that we install in our blog.
    Btw, I will head your advise and will remove the Bidvertiser ads since it doesn’t give me much earning like Adsense

  4. Dinah says:
    March 9, 2009 at 6:36 pm

    wow, really? they take advantage of new bloggers who do not understand html codes! that is bad. besides, they take too much space and I havent earn anything from them :-)
    thanks for he heads-up sir! sabi pa naman sa forum ng PMT on Bidvertiser, ots better daw than adsense.

  5. Nerd says:
    March 10, 2009 at 12:18 am

    LOL! Your post is misleading!
    First of all, it’s not blackhat!
    Secondly, it’s not cloaking!

    The noscript tag is just an HTML tag that serves as an alternative if Javascript is disabled on a user’s browser.

    So for example, I visited your blog (with Bidvertiser ads), but the Javascript is disabled, instead of seeing the actual Bidvertiser ad block, what I will see is the anchor link “Internet Marketing”.

    There’s nothing wrong with that!
    But if you’re really worried about this, then just add the “nofollow” tag man:

    Bidvertiser won’t mind since you just added a valid HTML code between the noscript tag.

    I’m not boasting but I’ve been using Bidvertiser on my blog for a long time now, and my post:
    http://www.eronerd.com/2008/12/dneero-review-make-money-online-with.html
    still ranks #1 for the keyword “dneero review”.

    Once again, it’s not blackhat nor cloaking… so basically, this fear of “Google will penalize you” wouldn’t work in this case.

  6. Rhodilee says:
    March 12, 2009 at 4:45 pm

    Naku buti nalang nabasa ko to, I will go ahead remove the bidvertiser ads sa isa kong site, di naman ako kumikita sa bidvertiser anyway….

    Thanks sa info

  7. MX Laptop says:
    March 13, 2009 at 4:56 am

    I just realize that you blog is awesome… you have a lot great tips and information, I think im fall in love to this blog…

  8. MX Laptop says:
    March 13, 2009 at 5:00 am

    lol… I love that google adsense earning generator hahahaha… few months ago I make my fake earnings manually… and I believe lot of junk internet marketer do this…

  9. Vic -Business Accent says:
    March 15, 2009 at 11:33 am

    Hi,
    I just about to give a try on bidvertiser. But thanks to your article. A nice precautions I got from it. Anyway, I just concentrate on my contents before I grab those PPC things.

  10. Phineas says:
    March 19, 2009 at 12:54 pm

    Hi friends, free finance PLR mega pack for your article marketing check its out at financeequityloans{dot}com ***download now before removed.

  11. body detox diet says:
    August 1, 2009 at 7:01 pm

    i already removed my Bidvertiser Ads because i was not earning a decent income from them. the Cost Per Click is just way too low compared.

  12. Drey says:
    August 11, 2009 at 6:09 pm

    Never really had any idea about this not until I read your article. I did try to check my bidvertiser code and yes, it does have that internet marketing text in it. I don’t know if i’ll the bidvertiser ads. I’m still having second thoughts with that because of payout reasons. I only get so much with adsense and bidvertiser has a lower payout rate. Not sure what to do. probably think it over the weekend.

  13. nik says:
    January 15, 2010 at 11:25 am

    wow thanks for this! i have a new site that i was using bidvertiser on, now im rethinking that decision

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