How to Decrease your Blog’s Bounce Rate?
Bounce rate is defined as the percentage of the number of single-visit in your site.
For example, if there are 100 visitors visit your site, and 80 of them leave the site without visiting other pages of that site, then the bounce rate is 80%.
The process can be expressed mathematically as:
Bounce rate = [ (no. of single visit) / (no. of total visit) ] x100
To make it clearer, bounce means the visitors exit the site from the landing page or entrance page itself. If the visitor visit the homepage of this blog and leaves the blog from this page without visiting other pages, then it is already a bounce.
There are actually several ways of leaving your blog that are considered as bounces. Few of these are:
- If your visitors leave your blog through the link from within your blog to the other blogs. For example the visitors click the links in your blogroll listed at the sidebar, or the links within the article to the other blogs or websites that are used as references.
- If your visitors leave your blog through the Adsense ads or any other ads displayed on your blog.
- If your visitors leave your blog by closing the tab or the browser’s window.
- If your visitors leave your blog by clicking the “Back” button of your browser.
- If the visitors open a new website by typing the new URL.
- If your visitors do nothing after landing on your blog. What I mean is that, your blog is opened for a long time.
But what does high bounce rate of my blog really mean to me?
Actually, having a high bounce rate means two things: Either you failed or you succeed. Whether having high bounce rate is good or not depends on your goal in blogging at a particular blog. For example:
- If your blog is made for Adsense, having high bounce rate means two things: (1) your visitors click the Adsense ads; (2) your visitors leave your blog immediately after knowing that your blog is just made for Adsense.
- If your blog is a marketing type, having high bounce rate means two things again: (1) maybe your visitors clicked the ads on your blog; (2) maybe your visitors were not interested in the content of the landing page.
- If your blog has only 1 post, then you’ll be expecting that your blog has high bounce rate, from 80% to 100%. It’s because there’s no other post that your visitors could visit.
Bounce Rate and the SERP
It might be advantageous to you if your blog has high bounce rate especially if the visitors of your blog leave your blog by passing through the Adsense ads because it could mean huge Adsense income for you.
However, bounce rate is already considered by Google as a measure of quality visit and that the high bounce rate indicates that site entrance (landing) pages aren’t relevant to your visitors. And there was an speculations from SEO experts that bounce rate could greatly affect your blog’s ranking on the SERP.
What I mean is that if your blog has high bounce rate, especially in a certain googling or searching, your blog will be outranked by those blogs or websites or webpages that has low bounce rate.
It happens because the main goal of the search engines is to serve the internet users with the relevant search engine result. And one factor considered by the search engine in learning whether your blog is relevant to that certain googling or searching is the bounce rate.
So, how can you decrease the bounce rate of your blog?
Few of the ways that might decrease the bounce rate of your blog are:
- Make your blog user friendly. Your blog should be clean, orderly and appealing to the visitors. The text should be readable and the downloading should be fast.
- Write Quality and Relevant Contents. The articles published at your blog should be interesting and useful. Give your visitors the reason to stay longer at your blog.
- Inter- linking articles. Offer your visitors more articles to read that are relevant to the landing page. This can be done by
(1) linking to the other articles by using the relevant keywords within the article;
(2) by listing few related articles at the bottom of the article. - Proper SEO. In optimizing your blog or every pages of your blog for the search engines, you need to target the keywords that are relevant to the page being optimized.
For example, if your targeting the “Pinay Scandal” keyword, make sure that the landing page contains relevant content because if the content is not related to the keywords used to find a page of your blog, mostlikely your visitors will immediately click the “Back” button of the browser to check for another websites listed at the SERP. - Brother Mapiles added this: Make at least two parts for a long post. I usually do this to get at least two page visits on my post. I don’t put everything in one page. If I’m posting series of videos, the next videos could be found on the other page.
Other articles:
- How to track your blog’s visitors?
- How to make your Wordpress blog loads faster?
- How to increase your blog’s pageviews?
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26 Responses to “How to Decrease your Blog’s Bounce Rate?”
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Well said. you are getting very technical in your post. You know a lot with regards to SEO
thanks for dropping by. actually, I only responded on the question that was sent to me via email by a subscriber about bounce rate and its effect into our blog. It might be true that I have lots of knowledge on SEO, but the problem is, I failed to apply the things I learned and I knew into my blogs.
me too. have lots of knowledge on web, money online, but haven’t use it. hahaha. very ironic.
Yung bounce rate naman kasi eh depende sa content ng site mo di ba? Kung online dictionary ka, mataas ang bounce rate kasi after makita ng reader ang meaning, aalis na sa site mo.
Pero pag blog site ka, may bounce rate range ba tayo para masabi natin kung mataas, mababa or average ang bounce rate mo? Gaya sa akin, around 78% ang bounce rate ko.
opo… totoo pong depende sa content nga yun. Kaso from the definition given by Google about bounce rate parang sinasabi na ng Google na kapag mataas yung bounce rate ibig sabihin mababa ang quality ng relevance or what i mean the site is more likely hindi relevant doon sa searched keywords….
Of course, bounce rate can be used sa maraming paraan. Pero in the SEO side lalo na kung gusto nating magTOP sa Google SERP, mabuti yata kung mababa ang bounce rate ng pages of the blogs natin.
Do you think it will affect your income of this rate?
just like what I mentioned on the article above, high bounce rate could mean two things: whether they click the ads especially the adsense ads, or they just clicked leave the site without clicking the ads. So, if they visitors leave your site or blog because they clicked the ads in your blog or site, then that would mean better income for you.
Another very informative post Sir! This is great po kasi I’m practicing SEO nowadays. ^_^
thanks for dropping by
HI Sel,
Tol, just need your support to finalize my website, anong html code ang ggwin ko pra magreflect ang mga comments/reply same as here after na nasubmit?I tried to look at some tutorial wala akong makita..please show me namn yung mga codes,
Thanks a lot,
Rogel
what’s your website? para matingnan ko anong problem.
I think improving the bounce rate of your site is important if you want visitors to be engaged with your content which can result to a sale, a subscription, or any kind interaction you desire.
But in relation to SEO and ranking for a keyword you target, it is just simple as this formula:
Relevant Content + Backlinks from other sites = high rankings and traffic
SEO experts may confused us by throwing in some seemingly highly technical terms but basing on some simple experiments, I can say Google still heavily rely on the above formula.
thanks a lot of the input.
Actually, I also believed that relevant content + backlinks = high ranking.
But while observing the SERP on keywords that I am monitoring and experimenting, there are times that I noticed that a relevant content without backlinks from other sites outranked a post I experimented which is also a relevant content and contains few backlinks from other sites.
We really don’t know what’s the reason of it, but from that observation I was thinking that maybe bounce rate was included on the factors affecting the ranking of a webpage in a SERP.
Thanks a lot Sel sa reply, actually tinatry ko lang sa muna sa mga free web offers ok namn nagrereflect namn ang mga Username/Email/Website/Comment & Submit Button, but its “Inoperational” pag nagtype ako sa comments message. I think meron mga codes na missing pra pumasok ang message mo.
i’m sorry pero hindi ako makakapag-advise ng tama kung hindi ko makikita at matry yung site.
Thanks for this. It answers a lot of the questions I have.
Thanks for this post. My bounce rate is 87. I guess this means I have a lot to do.
Hi Bro, mzta na po? Anyway want to add number 5. Make atleast two parts for long post. I usually do this know to get at least two page visits on my post. I don’t put everything in one page. If I’m posting series of videos, the next videos could be found on the other page.
However, if my post is just short, I usually use your recommendation (3.1 and 3.2).
And I think that’s all for now. Thanks for posting this brother. – joliber
hello… thanks for the input..
just checking, with your formula:
Bounce rate = [ (no. of single visit) / (no. of total visit) ] x100
if i have a total of 100 visits, how can i know the no. of single visit? to get my bounce rate?
thanks.
install google analytics and it will be automatically calculated.
wow, didnt know that,hehe. thanks so much for the info! =) very very VERY helpful! =)
Baguhan lang din ako sa SEO. Thanks for this post about Bounce Rate.
another way to decrease the bounce rate is to add “video” post..
Wow. I don’t have any idea what’s bounce rate. These enlightened me. Thanks!