So, your blog’s PR (Page Rank or PageRank) drops to zero (0).
For the sake of those who are not yet familiar with the term “Page Rank“… this term actually may mean two things:
- The website rating system, and/or the rating given to every website or webpage which is named after the Google co-founder, Mr. Page. And it’s the one that I am actually talking here.
- The actual ranking of a certain web page in the SERP of a specific search.
Okay. If during the recent PR update of Google, your blog was slapped by Google with the PR0 from its former higher PR rating, should you really worry about it?
Actually, there’s nothing to worry about it. A Page Rank of zero (0) may mean that your link-building campaign is a failure, but it doesn’t mean that you’ll lose all the higher positions at SERP in a specific search.
To let you know, there are lots of blogs which got the zero PR but still getting huge traffic from Google. Brother Macuha’s blog is now PR0 but his blog’s traffic remains high compared to mine. The PR of my blog, make money at home, dropped to zero last April 2009 but it is still getting enough traffic from Google.
So instead of worrying and making your self nervous, what you need to do is just follow the advice of Google’s engineer, Mr. Matt Cutts, to focus on writing quality articles rather than being obsessed with the green bar that you’ll see at the Google Toolbar.
I already wrote blogposts about it. Few of them are:
- Is the drop of your blog’s PR hurting you?
- What’s with the Google PR?
Review my article, “Make Your Link-Building Campaign Natural” and learn things about better link building. If you haven’t watched the presentation of Matt Cutts during the Wordcamp 09 in US, then better watch it now here.
Then you’ll still ask me, why does my blog’s PR drop to zero?
Actually, the answer to the question is found already in the articles or blogposts I already mentioned above. Like:
- Google’s Penalty. Google, through Mr. Matt Cutts, warned us already that our blog will be penalized if we are caught selling links just for the sake of PR points. It doesn’t mean that you are not allowed to sell your blog’s links but if you want to stay at the safe side you need to use the “nofollow” tags on the links. And one of the penalty that our blog will get is the drop of PR, deindexed from the search engine or be banned from the search engine.
- Bad Link Building Campaign. Links coming from the fake network of blogs couldn’t be utilized already. Google penalizes blogs and websites detected as members of the fake blog network by devalueing or setting its linking juice to zero.
In other words, if youre blog was enjoying the link juices of those blogs in the fake network of blogsÂ before, then soon as Google found out the real nature of these blogs, your blog will immediately lose some PR points that causes the drop of your blog’s PR from a higher rating to zero.
That’s the reason why you need to avoid farming links by creating fake blogs. Exchanging links should also be done in moderation because over doing it might cause a penalty.
- Got the temporary backlinks. There are bloggers who are previously linking to your blog from their own blogs. But time came that they stripped off that link. Others simply added the “nofollow” tag on their links back to your blog. Thus losing link juices that your blog previously enjoying.
And just like what I said above, as long as your blog is still indexed by Google, then you still have the chance to increase your blogs PR rating.