SELaplana >> Google >> Google’s Search Plus For World, What is it?

Google is constantly changing its own search algorithm just to make their users content of the search results.

Few months ago, many publishers, blog owners and webmasters are shouting for help what to do because their blogs and websites are affected by the Panda Updates implemented by Google in its search algo. There are websites who always topped the SERP but later, they are nowhere to find.

Just recently, another update was launched by Google and it was called as “Search Plus for World”.

What is Google’s “Search Plus for World”?

Google’s Search Plus for World is the latest ability of the Google Search Engine in understanding not just the content but also the relationship of the search engine users to other users.

After transforming the search engine into a social search, Google now has added three more features to make it what is now the “Search Plus for World”. You can immediately notice these features when searching the web using Google Search Engine. These features are:

1. Personal Results. When search the web using Google Search Engine, the result will include photos and posts from Google+ (or, I think, from other Google owned services like Picasa and others,) whether you own them or are just shared by your friends in Google+ to you.
2. Profiles in Search, both in autocomplete and results.  While you are typing the search keywords, Google will immediately give you result through its automatic search suggestions and results of people that you might be interested in following.
3. People and Pages. The result pages will also contain people profiles and Google+ pages which are related to the search you made.

However, these new features will only work if you have logged-in to Google accounts. In other words, the result you will see in your end is not the same to what others see at their ends. What you will be seeing in the result that Google showed when search for something is based on the data Google got about you, as explained in Google’s official blogpost.

Federal Regulators, Investigating

The Washingtonpost in its January 13, 2011 report revealed that the Federal regulators are investigating the recent Google updates whether the change is unfair to its competitors by featuring its own other services in search results.

The Federal Trade Commission, expanding an existing antitrust probe, now will look at Google’s decision to incorporate data from its social network, Google+, into search results, said the person who spoke on the condition of anonymity because the probe is private.

Personal Experience

I tried just today searching the web using the Google Search Engine while I am still logged-in to Google accounts, but then there’s nothing new in the result. I don’t know if this new Google update has been rolled out already to all users around the world. But if this has been already implemented to all users, then I think the problem is on my Google+ account. Maybe Google has the problem understanding me, since I am not that active in Google+.

Actually, until now, I am still glued to Facebook. There were times that I opened my Google+ account just because Google sent me a notification telling me to add some people to my network.

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Tags: Google, Google Plus, Google Search Engine, Google SERP
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