Bloggers who realized already the importance of the search engines on getting valuable traffic for their blogs really work hard to learn how to get the top position of the Google Search Engine Results. Macuha, Jezhlau and their followers do the so-called keyword hacking. Some still do the link exchange scheme or link train type of harvesting links. These things are few of the ways used by bloggers and other webmasters in trying to get the top position of the Google SER.
I learn few SEO technique. But since Google and other search engines’ algo changes from time to time, then some of these techniques are already obsolete and considered spamming. So, I also need to update my SEO knowledge by reading websites and blogs related to SEO, or read books released in prints.
Get to the Top on Google: Tips and Techniques to Get Your Site to the Top of the Search Engine Rankings — and Stay There
Last month, a new book that will tell us some secrets on how to get to the top of Google SER was released at the Amazon Online Stores.
Book review by the Publisher
Search Expert, David Viney, provides his top 5 tips to improve the search ranking of your business.
Court the Crawl
Don’t bother with paid search engine submission services; they’re now obsolete. If you have at least one link from another website, the search engine spiders will list you eventually. 90% of the market is controlled by the big 4 (Google, Yahoo!, MSN and Ask.com).
More important today is that all your pages carry the right weight (on Google, called “PageRank”). Make your site structure like a tree; the home page is the trunk, your categories the branches and the pages the leaves. Make your tree (a) symmetrical rather than lopsided, and (b) don’t have too many branch levels before you reach the leaves. Less is more!
Find Phrases the Pay
What do you want to be top on Google for? Don’t limit your ambitions to being top for the name of your business, but target instead searchers looking generally for services you offer.
The key is to research the popularity and competition for each search phrase. As an example, did you know that people search for “rugs” four times more often than “carpets”, but that carpets features on twice as many pages? There are a number of keyword analysis tools on the web that help you find these “phrases that pay”.
Target the Long Tail
Some phrases, like “mp3 player” are very competitive! Try targeting the longer phrases, as demand for these falls more slowly than supply!
For example, ranking well for “ski chalet Chamonix child care” is likely to be easier than “ski accommodation France” (and get more conversions)Prime your Page
The best-known part of Search Engine Optimization (SEO) is SEO copywriting, the art of writing content that both humans and search engines love.
Realize every part of the page is read by the spider, including the full URL (or page address).
The most important page elements are the page title, the full URL and the page headings.
Remember 3 rules; (a) prominence, (b) proximity and (c) density. Put your keywords nearer the front of a text block, keep them together and make sure they appear often.
Landing the Links
The Google algorithm gets tweaked often but retains a simple principle; sites that get mentioned often by others (on a topic) will rank better on that topic! You need links from other sites in (a) quantity, (b) quality and (c) containing the keywords or phrases that you want to be top for.
If you write great content, others will naturally find it and link to it over time, but you can speed this along through listing on directories, forum participation, article submission, online press release publication, and exchanging links with other webmasters. KEY FACTS Do not doubt the size of the prize on offer; It has never been as vital to top the search engines as it is today! 40% The U-Switch forecast for the percentage of all sales online by 2020. 90% Percentage of site visits that originate from the top four search engines 80% The Market Share of Google on most industry measures 84% Of users never go beyond the bottom of page two of the Google results 65% The percentage of users who never click on sponsored (or paid) ads
From the Back Cover
The vast majority of searchers never make it past page two of Google or click on sponsored listings, so being at the top of the standard search results can literally transform your business. Having your site in the top 10 is like having a store near the entrance of the largest shopping mall in history, while if you’re outside the top 20 you could experience the frustration of an empty shop with few visitors and poor conversion rates.
Search engine optimization (or SEO for short) involves making it easy for search engines to find your website and boosting your position in their rankings. Get to the Top on Google is the first book to address all aspects of search engine marketing comprehensively through a simple, seven-step methodology, tried and tested with clients small and large, including Amazon and Microsoft. Designed to be accessible for the beginner but comprehensive enough for the skilled marketer, the book is illustrated with global case studies and covers emerging ideas in Web 2.0, local search optimization and the future of search itself.
Discover how to attract searchers with the phrases that pay, how to court the crawl of the Google spiders, tips for copywriting and link building, how to target the long tail, and techniques for tracking and fine-tuning your campaign to make more money online. This book could be the best investment you ever make in your website and your business.
Great Tip
But there’s no other tips that can be better than the tips given by the Google Guy because he knows everything about Google and its search engine’s algo. Listen to an interview made:
Found this video from Gl3nnx. Also published at Matt Cutts blogs.
Matt Cutts (the Google Guy) emphasized that his tips on this video are for the beginners not for the advanced marketers. But it is still useful to advanced marketers who are still practicing old and rejected ways of SEO.
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I always check the rank of my Pinay Scandal post in Google search result pages when searching for “P!nay $candal”. I started checking the first page of the SERPages to the 10th page but it’s not included on the list of the pages related to “P!nay $candal”.
What’s wrong with it? Is it penalized by Google or it’s not just qualified to be included on the top 10 SERPages? These are the questions raised immediately in my mind wondering what really is happening.
I am not really good in SEO but I am trying to do good on it. I have read already lot of articles about SEO and learned lot of lessons about it. So, what I should do to know my mistakes in SEOing the said post is just to recall the principles or things that I should consider in doing SEO job.
Anchor Texts of Links Back to the Post
I’m sure I did use the anchor text “P!nay $candal” when linking back to the post that we are talking. But I forgot that Pinoy Bloggers are currently competing the top Google SERP for the keyword “P!nay $candal” through the SEO program started by Brother Macuha. In other words, those posts that have better SEO will surely be on the top position.
Does it mean that my SEO on my “P!nay $candal” post is not really good? Well… I think it’s true that my SEO on that post is really bad by considering the title of the post.
Last November 2007, when I participated the SEO program of Macuha on “P!nay $candal”, I titled the post with “P!nay $candal, Let’s Play the Trend.”
But the participants of this writing project are listing the entries. What I mean is, the titles of the entry-posts are used as the anchor text in links back to the entry-posts. In other words, other participants of this writing project use the texts “P!nay $candal, Let’s Play the Trend” as anchor text in linking back to my post. I should have taken advantage the procedure in participating the program and I should have use the “P!nay $candal” alone as the title of the post so that other participants will be linking to my post using the anchor text “P!nay $candal” alone. With this my “P!nay $candal” post will surely be on the first page of the Google SERP when searching for “P!nay $candal”.
Penalized by Google?
I don’t think, the said post has been penalized by Google because it is rank 1 on Google SERP when seaching for “P!nay $candal Trend”, “P!nay $candal Play”, “P!nay $candal Let’s”, “P!nay $candal, Let’s Play the Trend”. The real problem is not the penalty by Google but on the anchor text used to link-back to the post.
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Our blog’s homepage is recently given by Google a PR of 5. But it was dropped from 5 to 4 during the recent update of Google on our blog’s PR. Is my blog slapped by Google?
Allen considered the drop of the PR of his blog as a penalty imposed by Google for posting a sponsored post. Some bloggers suspected that Google’s algo contains a code that detects sponsored posting on sites and blogs as it spider the webpages. Soon as the system detects PR-banned terms within the website, Google automatically set the display PR to 0.
Well, it might be true that Google are penalizing the PR of the websites that sell links to their advertisers. However, I didn’t consider a thought that Google penalized this blog by dropping its PR from 5 to 4. What I am really thinking is that, some of the bloggers and webmasters withdraw links back to this blog, if not, they simply insert the “no follow” tag on the links linking back to this blog. Once the number of backlinks to this blog dops, so it is normal also that the blog’s PR will drop to the corresponding PR.
So, what should we do to avoid the drop of PR?
Well, there are 2 things I knew how to avoid the drop of PR. And these are:
- Avoid selling links. We all know that Google hates to learn that you are selling your blog’s links based on the PR rating given by Google to the pages of your blogs.
- Continue your link campaign. You might already gain a considerable number of backlinks to your blogs from other websites and blogs but it is not yet the time to stop looking for backlinks. Don’t forget that from time to time, some websites or blogs that are linking back to your blog might die or some of them might withdraw the links back to your blog. So, think of ways to gain more backlinks to your blogs.
Actually, you don’t have to worry if your blog’s PR has been dropped to a lower value. The world is not over yet if your blog has been penalized by Google PR system. Continue your blogging activities, SEO campaigns and your money making jobs, then you’ll see that the display-PR is just a piece of a useless a useless thing that exist in the internet.
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You might wonder why I said that I will not be celebrating Valentine’s day because of the conflict in religious belief but I have posts that are related to Valentine’s day.
Well, it is true that I posted several blogposts at this blog that are related to Valentine’s day. Some of these posts are:
When I posted these blogposts here, my real intention is not to commemorate Valentine’s day. I did this merely for my blog’s SEO campaign. It is just similar to what I did with ssex related posts like:
These posts of course are not meant to support pporn. I just wanted to steal those traffic going into the real pporn sites hoping that I might convert them into my own feed subscribers and regular visitors.
The same is true with my posts about Valentine’s day. If you haven’t noticed yet, other bloggers are already posting Valentine’s Day related posts at their blogs for only one purpose, that is to gain visitors for their blogs from Valentine’s day related searches. Few of the bloggers and their posts are:
Actually, Macuha shared some of the keywords or keyphrase that he will be optimizing for his blog. These keywords are:
- valentines day gifts
- valentine lyrics
- valentines present
- valentines day roses
- valentines day gift ideas
- valentines day cards
- valentines day ecards
- valentine cards
- valentine songs
- valentines day chocolates
- valentine qoutes
So, I don’t think there’s a problem if I will optimize my blog with keywords or keyphrase related to Valentine’s day. Who knows (in da aparador 
) few of the users searching for Valentine’s day will wander here at our blog. (Dadami na tayo dito).
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Most of the friendster.com users mistakenly type “freindster.com” on the internet browser when they tried to log-in to friendster.com. And most of the friendster users who do this mistakes are coming from the Philippines, as reported by the Google Trends, as shown below:
The traffic started to rise by late 2005 and it continuously increasing.
What’s the cause?
Well, one of the causes why friendster users mistakenly browse friendster website using the URL freindster.com is because they’re thinking that the spelling of the term “friend” is “f-r-e-i-n-d”. Even professionals often do this mistakes.
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