Which is More Important: Length of Post or Frequency of Posting?

There was a question raised by a visitor of this blog and was posted as comment on one of my articles. The question is: Which is more important: Length of the post or the frequency of posting posts?

It’s actually a question that new bloggers are asking especially that there are established bloggers who advised new bloggers to write a long post. There are others who said blogposts should be short because the internet users tend to read short internet articles.

These bloggers who gave contradicting advices are all successful in blogging and making money online through their blogs.

There are also other bloggers who claimed that the length of post is not really important. What is important is the frequency of posting articles into the blog.

So, if you’re new to blogging and you’ve read both these contradicting advices, you will have the tendency to be confused. And this confusion sometimes will lead you to feel bored and disinterested in blogging.

Observations on Successful Blogs

There are already thousands of blogs that exist today that can be considered successful. Few of these blogs are: Steve Pavlina’s blog, Problogger, and Yugatech.

Below is my observation regarding the length of articles published and the frequency of posting those articles into each of the blogs.

1. Steve Pavlina’s Blog

The blog of Mr. Steve Pavlina at http://stevepavlina.com/blog/ is all about personal development. Articles published on that blog are all long which ranges from 2,000 words to 7,000 words (my estimate). Longer articles are posted 3 to 5 days after the previous article was posted, and shorter articles are posted 1 to 2 days after the previous article was posted.

2. ProBlogger

ProBlogger blog of Darren Rowse at http://www.problogger.net/ is a blog that contains helpful tips on how to blog, and how to make money from blogs.

Articles published on this blog are long but not as longer as those articles posted by Mr. Steve Pavlina. Most of the times, an article is published once a day. But there are also times that 2 to 3 articles are published in just a day.

But not all the articles published are written by Darren Rowse himself. There are guest bloggers who write and publish articles in behalf of Mr. Darren Rowse.

3. YugaTech – Philippine Technology Blog

Yugatech blog is owned and managed by Mr. Abe Olandres. He’s considered as the father of the Philippine Blogging. He’s not the first Filipino blogger but he is the first to promote blogging to his fellow Filipinos.

The Yugatech blog can be accessed at http://yugatech.com/blog/. Articles published on it are short that ranges from 200 words to 500 words.

Yugatech has no guest blogger. In other words, all the posts posted on it are believed to be his own personal writing. He is posting 1 to 2 articles everyday.


In other words, whether you are posting shorter or longer articles that are posted on your preferred frequency, you’ll still be successful in blogging, just like these 3 blogs we reviewed above.

Length of Posts or Frequency of Posting?

Length of posts and the frequency of posting the posts are both important to be considered in blogging. But on how long should your posts be and how often you will publish posts into your blog, all depends on the following:

1. Type of your blog

If you are maintaining a news blog similar to the following Pinoy Blogs:

  1. Daily Contributor – “Your Daily Contributor on News, Technology, Sports and Entertainment
  2. Showbiz Intriga, Get it from Boy – “Your total Philippine Showbiz Authority! Philippine and Hollywood celebrities scoop and breaking news.
  3. Starmometer – “Your Total Entertainment Blog! The hottest stars and the latest buzz in the entertainment industry, it’s all here! Now on its 3rd year.

… You are obliged to post at least 1 (short or long) blogpost daily because your frequent readers, especially your subscribers will be looking for fresh news articles from your blog everyday.

But 1 post a day is actually not enough, considering that most of the news blog is multi-topic blog, from Technology, Sports, Entertainment, to Politics and other news topics.

The Yugatech blog that we reviewed above can be considered a news blog which is focused on technology, gadgets and mobile phones.

However, if you’re maintaining a Tips and Tricks blog just like the blog of Mr. Steve Pavlina and Mr. Darren Rowse (both reviewed above), then there’s a tendency that your articles will be longer than those posted in the news blog, because there are things that you need to explain and demonstrate clearly.

But writing longer articles can be time consuming. So, it is also expected that you can’t post articles in daily basis just like what Mr. Steve Pavlina did at his blog.

In Mr. Darren Rowse case, he managed to post article everyday even if those articles are long because he got guest bloggers on his side. In times he couldn’t write article, his guest bloggers are doing it for him.

You can check the articles of the Filipino Blogs listed below that can be considered as tips and tricks blog. Then examine the length of the articles and the frequency of posting them:

  1. Millionare Acts – “The Journey to Financial Freedom.
  2. Father Blogger dot Com – “Useful tips on parenting, marriage and blogging.

2. Design and Structure of your Blog

If you’ll ask John Chow, why the posts published at his blog are longer than 200 words up to 1,000 words or longer, his answer is this:

The reason I do the 200 words minimum is so I have enough words to wrap my Google box ad. If I make a post that has less than 200 words, like a video post, then I will leave out the Google ad.

In other words, you need to consider your blog’s design in deciding how long should your post be. If you think, short posts can ruin your blog’s design and structure then you need to make your posts longer or just enough to keep the design of your blog.

3. The Number of Visitors and Subscribers

Sometimes, it is wastful to write articles everyday if you only have few visitors and subscribers. It’s like producing more cola drink even if your target consumer is only few. So, more products will just be wasted because only few of them will be consumed.

However, we should not forget also that visitors of our blog is not just human. Search engine bots frequently visit your blog too.

So, if your blog is new and has only few visitors, then why not publish 1 article everyday. it will be advantageous to you if you publish at least 1 article everyday because search engines love fresh daily content. And through the search engines, you can gain more visitors and subscribers for your blog.

4. The number of your blogs

If you have lots of blogs to maintain, then it is also impossible to post content in daily basis, especially if you don’t have guest or paid bloggers who could write blogposts in your behalf.

But which is more Important: Length of Posts or Frequency of Posting?

Just like what I said, both the length of posts and the frequency of posting the posts are important. But the Frequency of Posting the posts is more important.

You can post shorter articles or longer articles into your blog as long they contain useful information. It will be fine for your readers or visitors including bots to read shorter or longer articles.

But failing to post articles based on your established frequency of posting articles into your blog will only frustrate your loyal readers, even the search engine bots.

And while coping the need to publish post in your establish frequency, don’t ever forget to publish quality articles… just like what everyone knows, “Quality is better than Quantity.”

How to Decrease your Blog’s Bounce Rate?

Bounce rate is defined as the percentage of the number of single-visit in your site.

For example, if there are 100 visitors visit your site, and 80 of them leave the site without visiting other pages of that site, then the bounce rate is 80%.

The process can be expressed mathematically as:

Bounce rate = [ (no. of single visit) / (no. of total visit) ] x100

To make it clearer, bounce means the visitors exit the site from the landing page or entrance page itself. If the visitor visit the homepage of this blog and leaves the blog from this page without visiting other pages, then it is already a bounce.

There are actually several ways of leaving your blog that are considered as bounces. Few of these are:

  • If your visitors leave your blog through the link from within your blog to the other blogs. For example the visitors click the links in your blogroll listed at the sidebar, or the links within the article to the other blogs or websites that are used as references.
  • If your visitors leave your blog through the Adsense ads or any other ads displayed on your blog.
  • If your visitors leave your blog by closing the tab or the browser’s window.
  • If your visitors leave your blog by clicking the “Back” button of your browser.
  • If the visitors open a new website by typing the new URL.
  • If your visitors do nothing after landing on your blog. What I mean is that, your blog is opened for a long time.

But what does high bounce rate of my blog really mean to me?

Actually, having a high bounce rate means two things: Either you failed or you succeed. Whether having high bounce rate is good or not depends on your goal in blogging at a particular blog. For example:

  1. If your blog is made for Adsense, having high bounce rate means two things: (1) your visitors click the Adsense ads; (2) your visitors leave your blog immediately after knowing that your blog is just made for Adsense.
  2. If your blog is a marketing type, having high bounce rate means two things again: (1) maybe your visitors clicked the ads on your blog; (2) maybe your visitors were not interested in the content of the landing page.
  3. If your blog has only 1 post, then you’ll be expecting that your blog has high bounce rate, from 80% to 100%. It’s because there’s no other post that your visitors could visit.

Bounce Rate and the SERP

It might be advantageous to you if your blog has high bounce rate especially if the visitors of your blog leave your blog by passing through the Adsense ads because it could mean huge Adsense income for you.

However, bounce rate is already considered by Google as a measure of quality visit and that the high bounce rate indicates that site entrance (landing) pages aren’t relevant to your visitors. And there was an speculations from SEO experts that bounce rate could greatly affect your blog’s ranking on the SERP.

What I mean is that if your blog has high bounce rate, especially in a certain googling or searching, your blog will be outranked by those blogs or websites or webpages that has low bounce rate.

It happens because the main goal of the search engines is to serve the internet users with the relevant search engine result. And one factor considered by the search engine in learning whether your blog is relevant to that certain googling or searching is the bounce rate.

So, how can you decrease the bounce rate of your blog?

Few of the ways that might decrease the bounce rate of your blog are:

  1. Make your blog user friendly. Your blog should be clean, orderly and appealing to the visitors. The text should be readable and the downloading should be fast.
  2. Write Quality and Relevant Contents. The articles published at your blog should be interesting and useful. Give your visitors the reason to stay longer at your blog.
  3. Inter- linking articles. Offer your visitors more articles to read that are relevant to the landing page. This can be done by
    (1) linking to the other articles by using the relevant keywords within the article;
    (2) by listing few related articles at the bottom of the article.
  4. Proper SEO. In optimizing your blog or every pages of your blog for the search engines, you need to target the keywords that are relevant to the page being optimized.
    For example, if your targeting the “Pinay Scandal” keyword, make sure that the landing page contains relevant content because if the content is not related to the keywords used to find a page of your blog, mostlikely your visitors will immediately click the “Back” button of the browser to check for another websites listed at the SERP.
  5. Brother Mapiles added this: Make at least two parts for a long post. I usually do this to get at least two page visits on my post. I don’t put everything in one page. If I’m posting series of videos, the next videos could be found on the other page.

Other articles:

How to Make your First Time Visitors Return to Your Fresh Blog?

You tried everything I suggested in my article, “Immediately Getting Traffic to a New Blog” and you found those techniques effective. In just one day of doing the tips I gave you, your blog already got almost a hundred of visitors.

But the real problem is, on the second day, those visitors who visited your blog did not return to check your updates.

So, what should you do so that those who are first time visitors of your blog will revisit your blog again?

Converting First Time Visitors into Loyal Readers

Actually, not only those bloggers whose blogs are new are having problem like this. Even those who are blogging for several years already are still looking for ways how to make their visitors return to their blog to check for new updates.

For example: Last March 6, 2009, 2 days before my 32nd birthday, this blog celebrated its 3rd year anniversary. But then, according to the Google Analytics which is tracking the visitors of this blog: of all the visitors who visited this blog, only 5% (average) are the daily returning visitors. In other words 95% of them are first time visitors.

Actually, one of my goals is to increase the percentage of the repeat visitors because repeat visitors (including the feed subscribers) are the loyal readers of this blog.

But how?

Well, actually there is only one way to do that… Offer them interesting and useful articles.

What I means is that: Publish more interesting and useful articles that are related to your niche or to the topic of your blog. Once your first time visitors found your articles useful, then I’m sure they’ll come back to check your blog for new articles you wrote.

Other Related Articles

Here’s few of my articles that mention “quality articles”.

  1. Making Adsense Ads Relevant
  2. Using Adsense Section Targeting
  3. Increasing Blog’s Page Views
  4. My Adsense and Friends