Since the launching of Microsoft’s Bing on June 2009, its market share in the US is continuously increasing.

According to the reports, Bing initially got 7.81% market share in the US and it increases to 8.23%. And many techy people who are observing the trend believed that it will be stealing more market shares from Google, especially that Bing started to include the tweets on its search results.

However, when Michael Jackson died, Bing users started to learn the failures of Microsoft’s Bing. Bing just couldn’t cope with the demands of its users on the fresh news updates through its search results.

Bing’s Jacquelyn Krones stated that, “By most reports, Bing did not deliver the best experience for our customers soon after TMZ posted the news on their blog, …As Search Engine Journal pointed out, we had the story but it was hidden at the bottom of the main page and even deeper in our xRank result.“

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